Director, Brand Strategy & Narrative

About the role

The Director of Brand Strategy & Narrative will own Deepgram's brand voice and narrative, defining the argument for why voice is becoming the preferred interface and establishing Deepgram's role in a voice-first future.

Responsibilities

• Define and evolve the argument for why voice is becoming the preferred interface, and Deepgram's role in a voice-first future.
• Translate Deepgram's technical differentiation and category leadership into clear, memorable language people repeat.
• Build a cohesive positioning strategy that connects the company story to individual products.
• Lead and develop a writing team, setting priorities, giving direct feedback, and developing talent.
• Work closely with design, web, product, demand generation, developer relations, communications, legal, and other teams to bring the narrative to life consistently.
• Use AI tools in writing, research, ideation, or creative development.
• Lead copy reviews to strengthen the work and raise the level of craft across internal teams, agencies, freelancers, and contract writers.

Requirements

10+ years of experience across writing, narrative development, and brand strategy, including at least four years leading people and creative work.

Exceptional writing ability across formats, from strategic keynotes and manifestos to headlines, product copy, and button labels.

A portfolio demonstrating brand narrative, positioning, naming, and brand architecture work that shipped.

Direct experience building portfolio and naming systems, not simply contributing to them.

A strong creative leader who gets energy from developing writers and raising the quality of a team’s work while remaining an exceptional individual craftsperson.

Technical fluency and genuine curiosity—you can work with engineers, understand what they built and why it matters, and translate that complexity into something people want to read.

Experience working in an in-house or agency studio model where writers and designers develop ideas together at speed.

Executive presence and experience shaping what founders and senior leaders say—and how they say it.

Strong cross-functional communication skills and the ability to earn support for an idea from writers, engineers, marketers, and executives.

Excellent creative judgment, with the taste and conviction to articulate why an idea or piece of work is or isn't working.

Comfort operating through ambiguity and rapid change in a fast-moving company undergoing significant brand evolution.

Active use of AI in writing, research, ideation, or creative development—not just interest in what it could eventually do.

Experience branding technical, developer-focused, or AI products and making complex technology feel clear and human.

A background in speechwriting, editorial, journalism, or another discipline grounded in rigorous storytelling.