Director, Brand Strategy (Art Director) ($150,200.00 - $197,200.00)

About the role

Directs the conceptualization and delivery of integrated campaigns across all marketing channels, including physical experiences, for a cohesive brand presence. This role requires a visual storyteller who can convert strategic goals into impactful creative that engages business-to-business (B2B) and business-to-consumer (B2C) audiences. A hands-on, omni-channel thinker, the Art Director manages the visual identity for the Retail portfolio in collaboration with cross-functional teams, mentors junior designers, and manages an external network of creative resources. This role ensures all creative reflects the high quality and prestige of Irvine Company assets.

Responsibilities

• Formulate and implement data-driven creative strategies that directly support divisional goals.
• Drive the creation of visually compelling assets and User Interface (UI) designs while ensuring adherence to brand standards.
• Establish design, photo, video, and motion guidelines for seasonal initiatives.
• Direct photo and video shoots, including mood boarding, set design, prop selection, model casting, and post-production oversight.
• Maintain brand integrity and visual consistency across digital, social, retail, print, experiential and video touchpoints.
• Enforce rigorous quality control standards for all creative deliverables.
• Manage complex, multi-project workflows to ensure predictable, on-time delivery.
• Oversee creative resource allocation and agency/vendor partnerships to meet reactive, budget and quality requirements.
• Lead, inspire, and mentor a team of creatives to foster innovation and professional growth.
• Partner