Director, Brand Strategy (Art Director) ($150,200.00 - $197,200.00)
Directs the conceptualization and delivery of integrated campaigns across all marketing channels, including physical experiences, for a cohesive brand presence. This role requires a visual storyteller who can convert strategic goals into impactful creative that engages business-to-business (B2B) and business-to-consumer (B2C) audiences.
Responsibilities
- Formulate and implement data-driven creative strategies that directly support divisional goals.
- Drive the creation of visually compelling assets and User Interface (UI) designs while ensuring adherence to brand standards.
- Establish design, photo, video, and motion guidelines for seasonal initiatives.
- Direct photo and video shoots, including mood boarding, set design, prop selection, model casting, and post-production oversight.
- Maintain brand integrity and visual consistency across digital, social, retail, print, experiential, and video touchpoints.
- Enforce rigorous quality control standards for all creative deliverables.
- Manage complex, multi-project workflows to ensure predictable, on-time delivery.
- Oversee creative resource allocation and agency/vendor partnerships to meet reactive, budget, and quality requirements.
- Lead, inspire, and mentor a team of creatives to foster innovation and professional growth.
- Partner with Marketing, Leasing, Digital, and Asset Management departments to ensure unified execution.
- Refine creative processes and production workflows to improve efficiency and speed-to-market.
- Present creative ideas and campaign decks confidently to internal executives, cross-functional partners, and external vendors.
- Stay current with industry trends and technologies to drive customer engagement.
Skills
- Demonstrated ability to transform "big ideas" into impactful, omni-channel campaigns that drive business growth and property leasing objectives.
- Deep understanding of B2B/customer behavior, retail marketing, channel strategy, partnership marketing, and multi-platform media campaigns.
- Mastery of design principles and storytelling ability to actively guide the execution of work.
- Deep understanding of the latest in digital technologies, UI/UX design, typography, photography, cinematography, and brand storytelling.
- Advanced technical proficiency (Adobe Creative Cloud and Figma) and experience with print production standards, digital optimization, and content production workflows.
Qualifications
- Bachelor’s Degree (or equivalent experience).
- 10+ years of experience developing creative work within an advertising agency or internal corporate creative services department, with a proven track record of successfully managing and developing creative teams.
Pay
Base Pay Range: $150,200.00 - $197,200.00. Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Benefits
- Paid time off.
- Matching 401(k).
- Health benefits.
About Us
Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers—including Fashion Island in Newport Beach, Irvine Spectrum Center, and The Market Place, as well as neighborhood shopping centers like Woodbury Town Center in Irvine—is meticulously planned and ideally located to support the community it serves. We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit, and abundant opportunities.