Director Brand Marketing

About the role

At Nestlé Waters & Premium Beverages, we’re all working towards the same goal – crafting every sip to enrich the lives of our consumers. We are a global business focused on iconic brands such as San Pellegrino, Maison Perrier, Acqua Panna, and Essentia. This Marketing Director role is responsible for creating and leading the end-to-end strategy for Essentia, driving business performance and brand equity within the category. The position unites demand levers, crafts cohesive long-term plans, and connects Consumer and Product Experience with external shopper and customer activity. The role requires an End-to-End mindset, strong analytical skills, and leadership of a cross-functional team to deliver business objectives.

This position is based on-site in Arlington, VA with a hybrid work schedule and is not eligible for visa sponsorship.

Responsibilities

• Develop and deploy the Category and Portfolio Strategy for Essentia, including a three-year growth plan.
• Analyze marketplace performance and consumer insights to strengthen long-term growth strategies.
• Lead the cross-functional team in creating annual Commercial Plans focused on demand generation and budget allocations.
• Collaborate with Category, Shopper, and Commercial Development teams to build category roadmaps for long-term profit and share growth at key accounts.
• Own key demand generation line items within the Essentia P&L and deliver market share and financial targets.
• Partner with the insights team to develop learning plans supporting Product, Marketing, Innovation, and Commercial strategies.
• Own the innovation pipeline, working with Product Development and Supply Chain to align capabilities and execute flawless launches.
• Create breakthrough consumer campaigns and manage end-to-end communications planning, including agency relationships and performance.
• Oversee marketing plan activation across advertising, promotions, digital channels (websites, social media, CRM, email), and community management.
• Lead and develop a Brand Marketing team and cross-functional partners, fostering high performance, talent development, and a General Manager mindset.

Requirements

• Bachelor’s degree required; MBA or Master’s degree in Marketing preferred.
• Minimum of 5-7 years of experience as a Marketing Manager, with a proven ability to utilize all elements of the marketing mix (4Ps) to drive business growth.
• Experience managing a key brand or portfolio in an End-to-End (E2E) capacity.
• Extensive people leadership experience within Marketing and cross-functional teams.
• Experience working across multiple brands and/or rotations through Sales, Commercial Development, or Strategy; DSD experience preferred.
• Solid understanding of P&L, top-line growth drivers, and margin enhancement tactics.

Skills

• Consumer Insights and Empathy
• Marketing Strategy
• Financial Acumen
• Category and Shopper Acumen
• Innovation
• End-to-End (E2E) Thinking

Pay

The approximate annual pay range for this position is $175,000 to $235,000. Final compensation may vary based on knowledge, skills, abilities, and geographic location.

Benefits

Nestlé offers a competitive total rewards package, including performance-based incentives, a 401k with company match, healthcare coverage, and a broad range of other benefits. Incentives and benefit packages may vary depending on the position.