Director, Brand Marketing

About the role

The Director of Brand Marketing at Encompass Health works closely with the Vice President of Marketing and Communications to set and implement the Company's marketing and brand strategy. This role oversees the appropriate stewardship of the brand, manages the Company's reputation, and drives brand awareness with key stakeholders and audiences.

Responsibilities

• Works with the VP, Marketing and Communications to define the brand strategy and lead in execution of branding initiatives and KPI measurement across all customer segments and hospital regions.
• Manages the brand reputation and drives brand awareness with key stakeholders and audiences.
• Analyzes and evaluates the brand strategy based on data inputs from customer intelligence.
• Oversees the national and local go-to-market strategies to drive business segment and regional growth.
• Regularly reports to regional leadership team on brand and marketing strategies, annual planning, and goal measurement.
• Oversees the teams responsible for local and national advertising, creative, and events.
• Stays abreast with industry best practices and emerging marketing strategies.
• Recognizes and responds to the need for consistent and proactive communications around actions and outcomes with Marketing Services leadership.

Requirements

Minimum Qualifications:

• Bachelor's in communications, marketing, or related field required. Master's of Communications, MBA, or equivalent preferred.
• Minimum of 10 years experience in a marketing/communications role with responsibility for leading large, integrated marketing and creative teams.
• Demonstrated written and oral communications proficiency.
• Practical experience developing a wide range of marketing and communication tools (marketing campaigns, consumer marketing, direct response marketing, digital marketing, etc).

Qualifications

Additional Qualifications:

• Strong understanding of brand management and brand governance.
• Experience in managing cross-functional teams and driving strategic initiatives.
• Excellent project management skills.
• Ability to analyze data and make informed decisions based on insights.
• Proven track record of successful brand campaigns and marketing initiatives.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Proficiency in brand management software and tools.
• Strong analytical skills with the ability to interpret data and make recommendations.

Benefits

Encompass Health offers a comprehensive benefits package including:

• Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.

Pay

Competitive compensation package commensurate with experience.

Schedule

Full-time position with flexible hours to accommodate the needs of the role and the patient population.