Director, Brand Marketing and Content - Capital One Auto

About the role

Capital One Auto is seeking a consumer-centric and data-driven Director to lead the Consumer Brand Marketing and Content Strategy for the Auto business.

Responsibilities

• Develop & Execute Brand Strategy: Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.
• Lead Integrated Marketing Campaigns: Oversee cross-channel campaigns that drive customer acquisition and engagement across direct-to-consumer touchpoints (email, direct mail, display, SEM, etc.).
• Strengthen Brand Identity: Ensure consistency in brand voice, visual identity, and storytelling across all customer touchpoints.
• Enhance Customer Experience: Collaborate with product, analysts, design and customer service teams to ensure the brand experience is seamless, engaging, and customer-focused.
• Leverage Data & Insights: Use analytics and customer insights to inform marketing strategies and optimize performance.
• Manage Stakeholders: Manage multiple stakeholder relationships and ensure strong collaboration across lines of business and cross-functional teams.
• Lead & Inspire a High-Performing Team: Build, mentor, and manage a team of brand marketers and content managers.

Qualifications

• Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or digital product industries.
• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.
• A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.
• Expertise in multi-channel marketing—from digital and content marketing to traditional acquisition.
• A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.
• Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.
• Exceptional storytelling and communication skills, both written and verbal.
• Experience working with internal creative teams and agencies to execute high-quality campaigns.
• Bachelor's Degree or military experience.
• At least 10 years of experience in Brand, Marketing, or Communications.
• At least 5 years of people management experience.