Director, Brand Events & Experiential

Job Description

The Director of Events & Experiential plays a critical role in bringing Vuori's philosophy to life through meaningful, large-scale brand experiences that connect movement, community, and culture. This strategic and creative leader will define and drive Vuori’s global experiential and activation strategy, shaping how the brand shows up across retail, community, and cultural spaces.

What you'll get to do

• Experiential Strategy & Brand Activation
• Manage the global strategy for experiential and activation programs that bring the Vuori lifestyle to life and strengthen community connection.
• Develop and execute a global experiential roadmap that builds brand love, drives engagement, and supports long-term growth.
• Create and optimize large-scale immersive brand experiences across live events, retail environments, and consumer-facing platforms.
• Support product launches and seasonal campaigns through innovative, experiential storytelling.
• Create scalable event platforms and activation playbooks to ensure consistent execution across markets.
• Identify new partnerships, cultural opportunities, and experiential innovations that keep Vuori at the forefront of brand engagement.
• Retail & Community Experiences
• Manage large-scale, brand-led marketing events, flagship activations, and major store openings that set the experiential vision and elevate how Vuori shows up in physical spaces.
• Partner closely with the Retail Community team to align elevated brand moments with local, grassroots programming—ensuring clarity on ownership, scope, and execution.
• Define and lead experiential moments that are national, global, or culturally significant in scale (e.g., marquee store openings, major brand moments, high-profile partnerships), while enabling the Retail Community team to own ongoing local and community-driven events.
• Collaborate with Retail and Community leadership to establish clear activation models that distinguish: Brand-led, elevated experiences (owned by this role) Community-led, local programming (owned by the Retail Community team)

Qualifications

• 10+ years of experience in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
• Proven success designing and executing high-impact events, retail activations, and influencer-driven experiences.
• Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
• Experience working within sports, entertainment, lifestyle, or consumer brands preferred.
• Excellent project management skills with the ability to lead complex, multi-channel initiatives from concept through execution.
• Strong cross-functional communicator with the ability to influence senior stakeholders.
• Experience managing agencies, production partners, and external vendors.
• Comfortable navigating regulatory and compliance considerations related to event production and logistics.

Additional Information

Our investment in you: At Vuori, we're proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.