Director, Banking, Payments & Wallet - Credit Karma

About the role

This leader will turn Credit Karma Money from a seasonal, score-check destination into a year-round financial relationship, driving daily engagement through activation, rewards, and direct deposit programs that convert one-time users into recurring financial services customers. This role also extends into CK Wallet, unifying crypto, stablecoins, remittances, and e-commerce under one connected experience.

Responsibilities

• Drive revenue growth end-to-end across activation, engagement, and retention levers spanning the banking, payments and wallet product portfolio.
• Balance growth, cost, and risk to build a sustainable, high-performing business — not just a growing one.
• Partner with Risk and Operations to improve unit economics and reduce cost-to-serve while improving customer experience.
• Design activation, lifecycle, and rewards/incentive programs that convert one-time users into recurring, engaged banking customers.
• Partner closely with Marketing to accelerate customer acquisition and drive the revenue path.
• Work with extended Credit Karma and Tax teams to convert the existing customer base into incremental product adoption and flywheel revenue.
• Leverage banking and fintech experience to lead a unified Wallet capability — integrating crypto, stablecoins, remittances, and e-commerce.
• Shape the roadmap that connects banking, payments, and wallet into a single, coherent consumer experience.
• Lead dedicated acquisition, activation, and engagement pods, aligning execution with cross-functional stakeholders to drive execution.
• Establish the operating cadence and cross-functional partnerships needed to scale a business investing in significant new headcount over FY26/FY27.

Qualifications

• Proven ownership of a banking, payments, or fintech P&L — not just a product or marketing lane within one.
• Track record of driving consumer growth, retention, and lifetime value in a scaled DTC or B2C financial product.
• Direct experience with direct deposit, activation, or lifecycle/incentive programs in a banking or fintech context.
• Demonstrated ability to build a team and operating model from a standing start, not just run an established org.
• Experience partnering with Marketing, Product, Finance, Risk, and Operations to deliver against aggressive revenue targets.
• Comfort operating in a fast-moving, still-forming business, where the leader is expected to define the playbook, not inherit one.

Leadership Capabilities

• Entrepreneurial, P&L-minded operator who sets vision and strategy across functions, not just within one.
• Strong financial and analytical acumen, balancing growth, cost, and risk simultaneously.
• Exceptional cross-functional influence, with the presence to align Marketing, Product, Risk, and Operations around a shared plan.
• Proven ability to build and develop high-performing teams from the ground up.

Additional Strengths

• Background in neobank, challenger bank, or embedded finance models.
• Experience with crypto, stablecoins, remittances, or e-commerce-adjacent wallet products.
• Familiarity with financial institution (bank) partnership structures and management.
• Experience operating within a matrixed, platform-level organization like Intuit's.

Pay

Mountain View $266,500 - $360,500 | Oakland, CA $266,500 - $360,500