Director B2B Campaign Operations

Key Responsibilities

• Leverage the recent implementation of a CDP for both efficiency and effectiveness.
• Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring data-driven personalization, mature segmentation, flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences.
• Actively research and recommend third party data partners to enhance our program.
• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.
• Support Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy.
• Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
• Continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
• Manage the marketing operations budgets and any relevant technology vendor relationships.
• Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
• Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.
• Infuse AI utilization into your daily routines and that of your team.

Qualifications

• Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role.
• CRM or CDP experience preferred.
• Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated experience driving process improvement and operational excellence in a B2B context.
• Knowledge of data privacy regulations and compliance best practices.