Director, Azure Technical Marketing & Lead Demo Marketer

Responsibilities

• Lead the strategy and roadmap for an Azure-wide demo platform (content + tooling + repeatable patterns) that makes it easy to build, maintain, and reuse high-quality demos across teams.
• Establish a Demo Center of Excellence for Azure with clear intake, prioritization, quality bar, governance, and lifecycle management (build, refresh, publish, retire).
• Partner with engineering and product teams to ensure demos are technically accurate, reliable, and aligned to the product roadmap and top customer scenarios.
• Create mechanisms that scale: templates, demo “building blocks,” standards, and enablement so teams across Azure can contribute while maintaining a consistent bar.
• Define and maintain the demo-led narrative for Azure—connecting capabilities across Developer Tools, AI, Data, Infrastructure, and Security into cohesive customer scenarios.
• Translate customer needs into technical use cases, story arcs, talk tracks, and demo flows that make complex concepts understandable and compelling.
• Ensure demos and storytelling are consistent across major moments: flagship 1P events, product launches, customer briefings, analyst engagements, digital experiences, and social/outbound content.
• Engage executives to understand their executive voice and priorities; translate technical truth into clear narratives and demos they can confidently use in keynotes, customer meetings, and analyst conversations.
• Drive cross-team alignment across multiple product groups so major moments land as “one Azure story,” not disconnected point solutions.
• Partner closely with the Executive Briefing Center (EBC) team to support high-stakes customer briefings and repeatable platforms, including readiness of the on-site demo environment and scenario portfolio.
• Own end-to-end readiness for priority launch moments—proactively building and refreshing the right demos, talk tracks, and supporting assets ahead of time.
• Operate as a high-trust, high-impact individual contributor who drives outcomes through influence, clarity, and mechanisms across a highly matrixed organization.
• Establish a repeatable operating rhythm with partners: intake and prioritization, scenario reviews, technical validation, demo QA, and launch readiness checkpoints.
• Build partnerships with product marketing, engineering, and field teams to continuously improve scenario relevance, quality, and reuse.
• Package demos into exec-ready and field-ready resources (talk tracks, setup guides, scenario context, FAQs) and partner with teams to drive adoption.
• Create enablement motions (office hours, training sessions, playbooks) that help marketers and field teams incorporate demos and scenario storytelling into their workflows.
• Build feedback loops and measurement (usage signals, qualitative feedback) to improve demos and ensure the COE focuses on what drives the most customer impact.
• Field, Partner & Ecosystem Enablement
• Ensure platform value and leadership criteria, technical demos translate into actionable value propositions, plays, and guidance for sales, partners, and Independent Software Vendors (ISVs).
• Own the demo platform strategy aligned to narrative and top customer scenarios; drive readiness and reuse across field sellers, major events, keynotes, and digital surfaces.
• Build feedback loops with customers, partners, and the field to continuously refine messaging, demos, and GTM motions to increase cross-platform adoption.
• Technical Rigor, Credibility & Continuous Improvement
• Maintain a high bar for technical accuracy and customer relevance—validating claims, architectures, and scenarios with engineering and product teams.
• Incorporate competitive and market context as needed to ensure demos and narratives highlight Azure’s differentiated strengths without over-claiming.
• Drive continuous improvement by tracking what resonates (and what doesn’t) across events, customer conversations, and the field.

Qualifications

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
• OR equivalent experience
• Additional Or Preferred Qualifications
• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience building and communicating technical value through product demo/demo environments in cloud, developer or AI platforms
• OR equivalent experience
• Experience translating complex technical capabilities into clear, credible customer stories, demos, and executive-ready talk tracks
• Experience driving outcomes across highly matrixed organizations through influence and stakeholder management
• Experience across modern cloud architectures; ability to engage with engineering and product teams to validate scenarios and claims
• Experience building or running a demo program, demo platform, or technical showcase/COE used across launches, events, and executive engagements
• Experience across Azure pillars (e.g., AI, data, developer tools, infrastructure, security) and the ability to connect them into end-to-end scenarios
• Experience supporting flagship events, keynote preparation, customer briefings, and/or analyst engagements with technical storytelling
• Experience partnering with an Executive Briefing Center or running high-stakes technical briefings and demo environments