Director, Artist Relations & Strategy

About the role

The Director, Artist Relations & Strategy will be responsible for proactively identifying, pitching, and securing new artist partnerships for Homemade / WMX. This role focuses on building relationships with artists, managers, and attorneys, identifying emerging and culturally relevant talent, and developing compelling creative and commercial strategies that position WMX as a best-in-class partner.

This role combines business development, relationship management, and strategic planning, and works closely with Brand Management, Creative, Marketing, and Operations teams to win and grow new business.

Responsibilities

• Proactively source and pursue new artist partnerships across music, culture, and adjacent spaces
• Build and maintain strong relationships with managers, attorneys, and key industry stakeholders, including WMG A&R label partners
• Identify emerging and established artists that align with WMX’s strengths and growth goals
• Lead artist pitch conversations, presenting WMX’s capabilities across D2C, touring, retail, licensing, vip and special projects
• Partner with creative and brand teams to develop artist-specific strategies and pitch materials
• Support deal negotiations, renewals, and re-signings in collaboration with legal and finance teams
• Track industry trends, competitive activity, and new opportunities to inform outreach strategy

Requirements

• 3 to 6 years' experience in a related role
• Highly networked within the music and entertainment industry
• Comfortable initiating conversations and building relationships organically
• Can speak fluently to both creative vision and commercial strategy
• Understand what artists and managers value in long-term partnerships
• Persuasive, credible, and collaborative

Qualifications

• Experience building artist pitch strategies and decks
• Experience signing artists to music properties (label, publishing or otherwise)