Director, AONL Member Engagement

A national organization representing and serving hospitals, health care networks, and their patients and communities. Offices in Washington, D.C. and Chicago with a flexible hybrid work schedule of three days in the office and two days working remotely.

About the role

Provide strategic operational leadership for the American Organization for Nursing Leadership (AONL) membership function, overseeing member recruitment, retention, engagement, and customer experience in support of organizational goals and annual membership revenue exceeding $2.2 million. Reporting to the CEO, lead the membership team, manage departmental resources and budgets, and collaborate across the organization to deliver a consistent, high-quality member experience while advancing AONL's strategic priorities.

Responsibilities

• Develop and execute membership strategies that support organizational priorities and growth objectives.
• Lead annual membership recruitment, retention, engagement, and revenue planning.
• Evaluate membership trends, member feedback, and market opportunities to recommend new programs, services, and engagement strategies.
• Establish departmental priorities, goals, and performance measures aligned with AONL's strategic plan.
• Oversee membership operations, policies, systems, and processes to improve efficiency and member satisfaction.
• Lead AONL's member experience strategy and promote a culture of exceptional customer service.
• Ensure membership value is integrated across organizational programs, products, events, and communications.
• Use membership data and analytics to monitor performance, evaluate results, and drive continuous improvement.
• Develop and manage the membership department budget and monitor revenue performance.
• Analyze operational and financial results to identify opportunities and recommend improvements.
• Oversee vendor relationships and ensure effective use of organizational resources.
• Lead, coach, and develop membership staff while fostering accountability, collaboration, and professional growth.
• Partner with senior leaders and cross-functional teams to advance membership priorities and organizational initiatives.
• Build relationships with chapters, volunteers, corporate partners, and other stakeholders to strengthen member engagement.
• Represent AONL externally, as appropriate, and lead special projects that support organizational goals.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree in Business administration, marketing, communications, healthcare administration, nonprofit management, or related field.
• 7+ years progressively responsible experience in membership, association management, customer engagement, marketing, or related field.
• 3+ years people leadership experience.

Skills

• Experience leading strategic initiatives, managing budgets, and using performance metrics to drive decision-making.
• Strong leadership, communication, analytical, and relationship management skills.
• Advanced understanding of membership strategy & growth and customer experience/engagement.
• Advanced understanding of organizational leadership, people leadership, change leadership, stakeholder relationship management, and cross-functional collaboration.
• Advanced understanding of financial & budget management, operational excellence, strategic planning, and business analytics.

Pay

Salary range: $126,000 – $190,000, with a midpoint of $158,000. Determined by relevant work experience, skills, certifications, and location.

Benefits

• Medical, dental, and vision coverage (PPO/HMO).
• Life insurance, short- and long-term disability plans.
• 401(k) retirement plan.
• Tuition reimbursement.
• Paid time off, holidays, and health days.
• Wellness programs.