Director, AI Distribution

About the company

Tekion is positively disrupting an industry that has not seen any innovation in over 50 years. The company challenges the paradigm with the first and fastest cloud-native automotive platform, including the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers, and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire automotive retail ecosystem through one seamless platform, using cutting-edge technology, big data, machine learning, and AI to bring together OEMs, retailers/dealers, and consumers. With highly configurable integration and greater customer engagement capabilities, Tekion enables the best automotive retail experiences. The company employs close to 3,000 people across North America, Asia, and Europe.

About the role

Leads the overall demand generation function, setting the vision, strategy, and execution plans to accelerate pipeline growth and revenue. This role is responsible for building scalable programs, managing a high-performing team, and aligning cross-functionally with sales, product, and operations to ensure cohesive go-to-market execution.

Responsibilities

• Defines the global demand generation strategy and roadmap to support pipeline and revenue objectives across regions and segments.
• Leads a team of demand marketers and oversees execution of integrated campaigns across digital, ABM, field events, webinars, and partner programs.
• Partners with sales leadership to align campaign targeting, messaging, and handoff processes for optimal conversion and velocity.
• Develops quarterly and annual pipeline goals, forecasting models, and performance tracking mechanisms in collaboration with RevOps.
• Establishes best practices in campaign planning, testing, attribution, and optimization.
• Oversees demand generation technology stack, including marketing automation, CRM integration, lead management systems, and analytics platforms.
• Builds executive-level reporting dashboards and communicates performance to senior stakeholders.
• Evaluates new acquisition channels, vendors, and tools to expand reach and efficiency.

Requirements

• 10+ years of experience in B2B marketing with deep focus on demand generation and pipeline growth.
• 5+ years in a leadership role managing marketing teams and budget.
• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Proven success leading multi-channel marketing strategies tied to revenue outcomes.
• Strong expertise with marketing and sales platforms (e.g., Marketo, Salesforce, 6sense, Demandbase).
• Excellent strategic thinking, team leadership, and stakeholder communication skills.

Benefits

• Competitive compensation and generous stock options.
• 100% employer-paid top-of-the-line medical, dental, and vision coverage.
• Unlimited PTO, parental leave, and free snacks and beverages.
• Opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies.
• Part of an early-stage, hyper-growth start-up with opportunities to grow and prosper.
• Work on the latest and coolest home-grown technologies.
• Dynamic work environment with a strong sense of community and collaboration.
• Open and transparent culture that encourages innovation, rewards performance, and discourages hierarchy.
• Exciting opportunities for career growth and development.

Pay

Compensation range: $200K - $300K