Direct Connection Sales and Marketing Manager

About the role

The Direct Connection Sales and Marketing Manager will work within the performance parts brand organization. Position requires a results-driven individual who is passionate about high performance vehicles and products as well as thorough automotive technical knowledge. The Sales & Marketing Manager is responsible for driving revenue growth, brand leadership, and market adoption for high performance engines and related offerings.

Responsibilities

• Drive revenue growth, brand leadership, and market adoption for high performance engines and associated products.
• Develop and execute sales strategies to grow revenue, margin, and market share for performance engines and associated products.
• Manage sales forecasting, performance tracking, and KPI reporting specific to performance and specialty segments.
• Identify new sales channels and customer segments including performance dealers, builders, racers, and specialty distributors.
• Lead go-to-market strategies for performance engines, including product launches, limited editions, and motorsports-linked offerings.
• Collaborate with marketing teams to deliver campaigns that reinforce performance credibility, technical differentiation, and brand heritage.
• Support enthusiast engagement through events, racing activations, digital content, and industry partnerships.
• Build and maintain strong relationships with performance-focused dealers, distributors, and key accounts.
• Support dealer readiness through training, technical content, and sales tools specific to performance engines.
• Function as a voice of the customer by gathering market feedback to inform product, pricing, and program decisions.
• Lead performance engine programs, promotions, and incentives, ensuring alignment with commercial and brand objectives as well as track program effectiveness and adoption.

Requirements

• Bachelor's degree in sales, marketing, or business
• A minimum of 8 years of experience
• Strong passion for performance vehicles with automotive technical knowledge
• Advanced skills in Microsoft PowerPoint, Excel and G Suite
• Analytical experience tracking business metrics and driving decisions based on market data
• Excellent organizational and leadership skills
• Proven ability to work in cross-functional organizations, build partnerships, and share knowledge
• Highly organized, motivated, and outgoing individual

Qualifications

• Detailed knowledge of FCA Group LLC and competitive performance vehicles and products
• Experience leading preparation of Sales and Commercial meetings
• Experience with product licensing and motorsports programs
• Experience working with experiential, auto show and marketing agencies

Skills

• Strategic planning and execution
• Market analysis and forecasting
• Customer relationship management
• Product development and launch coordination
• Marketing campaign development and execution
• Event and activation management
• Technical writing and communication

Benefits

Comprehensive Health & Well-being Coverage
Generous Paid Time Off
Competitive Retirement Savings Plans
Company Vehicle Lease Program
Volunteer Hours
Tuition Reimbursement
Student Loan Refinancing Programs