Digital Web Specialist

About the role

We have a 6 month contract opportunity for a Digital Web Specialist. This role is hybrid, with 4 days remote and one day onsite in Sacramento. Alternatively the one day onsite could be worked from a Bay Area facility but still may require some work onsite in Sacramento.

Responsibilities

• Experience with Amplitude or similar web analytics platforms
• Familiarity with Sitecore or other enterprise content management systems
• Experience with experimentation and personalization tools such as Optimizely, Adobe Target, or Amplitude Experiment
• Experience working with Jira in an Agile delivery environment
• Experience with user research and behavior analysis tools such as UserTesting, Hotjar, or Microsoft Clarity
• Knowledge of schema markup, conversion tracking, attribution modeling, and related digital measurement technologies
• Experience with HTML, CSS, JavaScript, SiteImprove, or similar web production and accessibility tools
• Supports growth marketing initiatives and ongoing enhancements across enterprise digital and web properties.
• Developing and optimizing landing pages, supporting digital campaigns, maintaining web content and experiences, and identifying opportunities to improve customer acquisition, engagement, and conversion.
• Partners with marketing, content, design, analytics, and development teams to gather requirements and execute digital solutions from planning through launch and testing.
• Uses analytics, customer behavior data, A/B testing, and experimentation to measure performance and recommend improvements.
• Supports SEO, accessibility compliance, user acceptance testing, and ongoing website maintenance while ensuring digital experiences meet business objectives and established web standards.

Qualifications

• 2+ years of recent relevant experience in digital marketing, web production, growth marketing, or related digital experience
• Experience developing and executing growth marketing strategies focused on customer acquisition, engagement, and conversion
• Experience with conversion rate optimization (CRO), customer journeys, conversion funnels, and audience segmentation
• Experience designing, launching, and optimizing landing pages in support of marketing campaigns and business objectives
• Experience with A/B testing, experimentation methodologies, hypothesis-driven testing, and data-driven optimization
• Ability to analyze customer behavior, campaign performance, KPIs, and digital analytics to identify improvement opportunities
• Experience partnering with marketing, content, design, analytics, and development teams to deliver digital initiatives
• Experience with SEO, web accessibility/ADA considerations, and digital best practices