Digital Video Specialist
Kwik Trip, Inc. · La Crosse, WI · 3 wk ago
On-siteAdvertisingFull-time
About the role
We’re looking for a creative, hands‑on Digital Video Specialist who can bring stories to life across social and digital platforms. If you love taking a project from concept to finished product and thrive in a fast‑moving, collaborative environment, you’ll fit right in. Your work will help shape our brand’s voice and help us connect with audiences in meaningful ways.
Responsibilities
- Collaborate and create concepts, scripts, and storyboards for social, web, and internal channels.
- Collaborate with stakeholders to refine goals, audiences, and messaging.
- Stay on top of trends to keep content fresh and platform‑optimized.
- Collaborate to build production plans, shot lists, and schedules.
- Prepare and coach on‑camera talent.
- Edit short‑and long-form content using Premiere Pro, CapCut, After Effects, etc.
- Format and optimize content for digital platforms.
- Add motion graphics, sound design, and visual effects when needed.
- Ensure all content aligns with brand voice, culture, and marketing goals.
Requirements
- Associate degree or higher in video production, digital media, or related field (preferred).
- 2–4 years of experience creating digital video content.
- Strong understanding of social and digital video strategy.
- Hands‑on experience with cameras – Sony products preferred, lighting, and audio equipment.
- Knowledge of post‑production workflows and file formats.
- Strong editing and visual storytelling skills.
- Able to adapt content across formats (horizontal → vertical).
- Excellent organization, communication, and collaboration skills.
- Experience coaching on‑camera talent.
- Familiarity with social ad creative, especially TikTok‑style content.
- Able to work independently or as part of a team.
- Willingness to travel for shoots.