Digital Strategy Manager: Chicago or Columbus

Key Responsibilities

• Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture).
• Identify friction points and drop-offs across journeys and prioritize opportunities to improve conversion, efficiency, and customer experience.
• Partner with UX, content, and development teams to design and implement improvements that drive measurable results.
• Lead a structured experimentation roadmap across website pages, journeys, and experiences (A/B, multivariate, and iterative testing).
• Develop clear hypotheses, success metrics, and test designs grounded in customer behavior and business objectives.
• Analyze test results, translate insights into recommendations, and scale winning experiences.
• Define and monitor key performance indicators (KPIs) tied to website effectiveness, funnel performance, and conversion outcomes.
• Use qualitative and quantitative data (analytics, session replay, customer feedback, research) to inform strategy and prioritization.
• Regularly report performance, insights, and optimization impact to stakeholders and leadership.
• Translate business goals into actionable digital strategies and optimization plans.
• Collaborate with marketing, product, analytics, technology, legal/compliance, and risk partners to execute changes efficiently and responsibly.
• Influence prioritization decisions through clear business cases, data, and customer-centric thinking.
• Stay current on trends, competitive landscape, digital optimization, experimentation, and conversion best practices.
• Contribute to evolving standards, frameworks, and playbooks for website performance and experimentation.
• Champion a culture of testing, learning, and continuous improvement.

Basic Qualifications

• At least 7 years of experience in digital strategy, website optimization, growth, or performance marketing roles.
• Bachelor’s Degree.

Preferred Qualifications

• Demonstrated success improving website and funnel conversion through data-driven optimization and experimentation.
• Strong experience with web analytics and experimentation platforms (e.g., Adobe Analytics, Adobe Target, or similar).
• Proven ability to translate insights into clear recommendations and measurable outcomes.
• Excellent communication and stakeholder management skills.
• Experience working in regulated or complex enterprise environments.
• Familiarity with UX principles, CRO methodologies, and customer journey mapping.
• Experience partnering with agile or product delivery teams.
• Background in financial services, e-commerce, or high-consideration digital experiences.