Digital Strategy Director

About the role

FTI Consulting is searching for a Director to join the Corporate Positioning & Insights practice of its Strategic Communications segment. The successful candidate will have a passion for turning data into actionable insights and strategic counsel, leading the development and execution of digital intelligence programs.

Responsibilities

• Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies.
• Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs.
• Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally.
• Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result.
• Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning.
• Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy.
• Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.
• Evaluate audience engagement with client communications through the use of new tools, AI and product.
• Manage members of Corporate Positioning & Insights teams on projects.
• Mentor and coach early career professionals.

Qualifications

• 5+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field.
• Track record in AEO/AIO and search strategy, including emerging AI-related platforms like Profound.
• Knowledge and experience with social listening platforms such as Brandwatch and Meltwater.
• Proven ability of converting insights into recommendations and imperatives for multichannel paid media plans across social media, search, programmatic, direct-to-publisher and other channels.
• Experience with web analytics, search performance tools and media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Neilsen, Pathmatics).
• Ability to travel to clients and FTI office(s) as needed.