Digital Strategist (Commercial Partners)
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones.
We need to parse the posting.
Job Summary Title: Digital Strategist, Commercial Partnerships
Reports to: VP, Digital Marketing & Strategy
Location: New York, NY (In-office, 5 days a week in office)
The Role: paragraph describing role.
Responsibilities: many bullet points (Campaign & Brand Strategy, Platform Strategy, Data-Driven Decision Making, Creative Direction, Client Management, Audio & Music Strategy, Usage Rights, Asset Management, Cross-Functional Synergy & Collaboration with subpoints: Voice & Channel Operations, Sales & Commercial Partnerships, Creative Department, Promotions Team, Data & Analytics, Internal Brand Teams, Strategic Content Review). Additional Responsibilities Include: bullet list.
Qualifications: bullet list.
Benefits & Perks: bullet list (HEALTH, YOURSELF, CAREER, WEALTH). Also note about Roc Nation benefits differ from Live Nation.
Pay: "The Expected Compensation For This Position Is $76,000.00 USD - $95,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience."
Schedule: location says In-office, 5 days a week in office. That's schedule info.
We need sections: About the role (maybe from "The Role" paragraph). Responsibilities (list). Qualifications (list). Benefits (list). Pay (maybe just a paragraph). Schedule (maybe a paragraph). Also maybe "Requirements" could be same as Qualifications? The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose which sections have content. We have About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. Could also include Requirements (maybe same as Qualifications). But we should not create thin sections. We could combine Requirements and Qualifications? The instruction says prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications (which covers requirements), Benefits, Pay, Schedule. That's six sections.
We must not include filler like "commensurate with experience". Not present.
We need to remove EEO boilerplate, legal, etc. Also remove "Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa." That's maybe a requirement? It's about work authorization. Could be considered a requirement. But it's a legal statement; maybe we should remove as boilerplate? It's not EEO but it's a work authorization requirement. Might be considered substantive? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This is a legal requirement about work authorization; could be considered legal boilerplate. I'd remove it.
Also remove "Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains." That's also boilerplate/scams warning; remove.
Also remove "Note – Roc Nation benefits and policies differ from Live Nation" maybe keep as part of Benefits? It's a note; could be included in Benefits section as a sentence.
We need to preserve all substantive information. So we keep the benefits list.
Now format.
We'll output something like:
About the role
...
Responsibilities
- Campaign & Brand Strategy: Builds and oversees year-round digital marketing campaigns for select brand deals and internal entities, ensuring alignment with overarching business goals
...
But note that responsibilities include many subpoints; we can keep each as a list item.
We need to ensure we don't lose any detail. Let's extract responsibilities text exactly.
From posting:
Responsibilities
Campaign & Brand Strategy: Builds and oversees year-round digital marketing campaigns for select brand deals and internal entities, ensuring alignment with overarching business goals
Platform Strategy: Determines the optimal channel mix (Meta, TikTok, LinkedIn, YouTube, and other emerging platforms) for each brand, tailoring content strategies to maximize algorithmic reach and audience engagement
Data-Driven Decision Making: Establishes KPIs, monitors digital performance, and translates complex data into actionable insights. Pivots strategies in real-time based on social listening and analytics
Creative Direction: Partners with creative teams to conceptualize high-impact visual and video assets, ensuring all digital creative aligns with the strategic vision and resonates with the target demographic
Client Management: Acts as a strategic liaison for brand partners, translating client objectives into digital realities and presenting strategies, pitch decks, and post-campaign reports with confidence
Audio & Music Strategy: Proactively identifies and curates viable Roc Nation music catalog tracks, as well as trending commercial sounds, to integrate into digital campaigns—driving platform engagement and capitalizing on music-driven cultural trends while ensuring licensing compliance
Usage Rights: Verifies rights clearances for audio and music usage in social posts, clears image rights, and ensures strict compliance with FTC disclosure guidelines for partnered/influencer content
Asset Management: Oversees the organization and maintenance of a centralized digital asset library, ensuring all creative files, photography, video deliverables, and finalized copy are properly archived, version-controlled, and easily accessible for rapid deployment across teams
Cross-Functional Synergy & Collaboration Voice & Channel Operations: Works in lockstep with the executionary counterpart (the Voice / Channel Lead) to ensure macro-level strategies and campaigns are flawlessly executed at the micro-level on a daily basis
Sales & Commercial Partnerships: Acts as the digital anchor for the sales team, ensuring that brand deals, sponsorships, and commercial packages are activated effectively online and actively drive toward promised partnership KPIs
Creative Department: Partners closely with internal and external creative teams (designers, video editors, and production) to translate overarching strategic briefs into high-impact, platform-native visual assets
Promotions Team: Aligns closely with the internal promotions division to integrate robust paid media strategies, targeted CRM lifecycles, and strategic influencer/creator management into holistic digital campaigns, maximizing both cultural impact and commercial conversion
Data & Analytics: Collaborates with data specialists to harvest deep audience insights, establish historical benchmarks, and translate raw social metrics into overarching business intelligence
Internal Brand Teams: Syncs continuously with the dedicated brand managers for properties like The 40/40 Club, Keys Soulcare, and Planes Apparel to ensure all digital initiatives remain fiercely authentic to each entity's core DNA and broader marketing calendar;
Strategic Content Review: Acts as the final strategic gatekeeper for digital output, reviewing proposed social copy, creative assets, and daily content calendars to ensure every piece of content seamlessly aligns with the overarching campaign goals, brand identity, and commercial objectives before going live
Additional Responsibilities Include Supports special projects, including social impact initiatives and artist and company-owned (O&O) events
Assists with Roc Nation O&O and artist-led activations and experiences
Develops and maintains partner pitch materials, decks, and partnership assets
Other duties, as assigned
We need to keep each as list items. Some lines have missing punctuation; we can keep as is.
Now Qualifications:
Qualifications
5+ years of experience in digital strategy, brand marketing, or digital account management (agency or entertainment/music/sports industry experience preferred)
Proven track record of building and scaling digital campaigns for high-profile brands, talent, or lifestyle properties
Deep expertise in social media analytics tools (e.g., Sprinklr, Sprout Social, Dash Hudson, Tubular, Brandwatch) and native platform insights
A strong creative eye with the ability to build compelling pitch decks and communicate a visual vision
Ability to manage multiple opportunities and priorities simultaneously in a fast-paced environment
Passionate about the intersection of music, sports, entertainment, and commerce
Experience using CRM or productivity tracking tools (e.g., Airtable, Asana, Monday.com)
Collaborative approach with ability to work cross-functionally
Now Benefits & Perks:
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
Note – Roc Nation benefits and policies differ from Live Nation
We can keep note as a sentence after list.
Now Pay:
The Expected Compensation For This Position Is $76,000.00 USD - $95,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.
We can make a paragraph.
Schedule: Location says New York, NY (In-office, 5 days a week in office). So schedule: In-office, 5 days a week.
We can make a paragraph: "Location: New York, NY (In-office, 5 days a week)". Or just schedule: In-office, 5 days a week.
Now About the role paragraph:
The Role Roc Nation is seeking a Digital Strategist to drive the digital future of our Commercial Partnerships division. This position is responsible for supporting the Roc Nation artist roster, IP, and live event portfolio as the mastermind behind the digital brand presence, developing comprehensive, year-round campaigns, defining platform-specific strategies, and providing the direction that sets our brands apart. The ideal candidate has a deep understanding of internet culture with rigorous data analytics to drive client-focused results. You will collaborate closely with PR, brand and marketing agencies to identify and execute strategic collaborations, sitting at the intersection of music, culture, and brand marketing. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.
We need to preserve that.
Now we need to output only HTML fragment, no /, no markdown.
We'll produce:
About the role
The Role Roc Nation is seeking a Digital Strategist to drive the digital future of our Commercial Partnerships division. This position is responsible for supporting the Roc Nation artist roster, IP, and live event portfolio as the mastermind behind the digital brand presence, developing comprehensive, year-round campaigns, defining platform-specific strategies, and providing the direction that sets our brands apart. The ideal candidate has a deep understanding of internet culture with rigorous data analytics to drive client-focused results. You will collaborate closely with PR, brand and marketing agencies to identify and execute strategic collaborations, sitting at the intersection of music, culture, and brand marketing. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.
Responsibilities
- Campaign & Brand Strategy: Builds and oversees year-round digital marketing campaigns for select brand deals and internal entities, ensuring alignment with overarching business goals
- Platform Strategy: Determines the optimal channel mix (Meta, TikTok, LinkedIn, YouTube, and other emerging platforms) for each brand, tailoring content strategies to maximize algorithmic reach and audience engagement
- Data-Driven Decision Making: Establishes KPIs, monitors digital performance, and translates complex data into actionable insights. Pivots strategies in real-time based on
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info; remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones. We need to parse the posting. Job Summary Title: Digital Strategist, Commercial Partnerships Reports to: VP, Digital Marketing & Strategy Location: New York, NY (In-office, 5 days a week in office) The Role: paragraph describing role. Responsibilities: many bullet points (Campaign & Brand Strategy, Platform Strategy, Data-Driven Decision Making, Creative Direction, Client Management, Audio & Music Strategy, Usage Rights, Asset Management, Cross-Functional Synergy & Collaboration with subpoints: Voice & Channel Operations, Sales & Commercial Partnerships, Creative Department, Promotions Team, Data & Analytics, Internal Brand Teams, Strategic Content Review). Additional Responsibilities Include: bullet list. Qualifications: bullet list. Benefits & Perks: bullet list (HEALTH, YOURSELF, CAREER, WEALTH). Also note about Roc Nation benefits differ from Live Nation. Pay: "The Expected Compensation For This Position Is $76,000.00 USD - $95,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience." Schedule: location says In-office, 5 days a week in office. That's schedule info. We need sections: About the role (maybe from "The Role" paragraph). Responsibilities (list). Qualifications (list). Benefits (list). Pay (maybe just a paragraph). Schedule (maybe a paragraph). Also maybe "Requirements" could be same as Qualifications? The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose which sections have content. We have About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. Could also include Requirements (maybe same as Qualifications). But we should not create thin sections. We could combine Requirements and Qualifications? The instruction says prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications (which covers requirements), Benefits, Pay, Schedule. That's six sections. We must not include filler like "commensurate with experience". Not present. We need to remove EEO boilerplate, legal, etc. Also remove "Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa." That's maybe a requirement? It's about work authorization. Could be considered a requirement. But it's a legal statement; maybe we should remove as boilerplate? It's not EEO but it's a work authorization requirement. Might be considered substantive? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This is a legal requirement about work authorization; could be considered legal boilerplate. I'd remove it. Also remove "Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains." That's also boilerplate/scams warning; remove. Also remove "Note – Roc Nation benefits and policies differ from Live Nation" maybe keep as part of Benefits? It's a note; could be included in Benefits section as a sentence. We need to preserve all substantive information. So we keep the benefits list. Now format. We'll output something like:
About the role
...
Responsibilities
- Campaign & Brand Strategy: Builds and oversees year-round digital marketing campaigns for select brand deals and internal entities, ensuring alignment with overarching business goals ...
About the role
The Role Roc Nation is seeking a Digital Strategist to drive the digital future of our Commercial Partnerships division. This position is responsible for supporting the Roc Nation artist roster, IP, and live event portfolio as the mastermind behind the digital brand presence, developing comprehensive, year-round campaigns, defining platform-specific strategies, and providing the direction that sets our brands apart. The ideal candidate has a deep understanding of internet culture with rigorous data analytics to drive client-focused results. You will collaborate closely with PR, brand and marketing agencies to identify and execute strategic collaborations, sitting at the intersection of music, culture, and brand marketing. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.
Responsibilities
- Campaign & Brand Strategy: Builds and oversees year-round digital marketing campaigns for select brand deals and internal entities, ensuring alignment with overarching business goals
- Platform Strategy: Determines the optimal channel mix (Meta, TikTok, LinkedIn, YouTube, and other emerging platforms) for each brand, tailoring content strategies to maximize algorithmic reach and audience engagement
- Data-Driven Decision Making: Establishes KPIs, monitors digital performance, and translates complex data into actionable insights. Pivots strategies in real-time based on