Digital Specialist

About the role

The Digital Specialist has editorial and administrative oversight of the Alumni Association’s digital presence. This role is responsible for creating, leading, and measuring the effectiveness of the Alumni Association’s digital properties and campaigns, including social media channels, the primary website (my.nd.edu), and other digital-engagement initiatives. As a key member of the marketing team, you will collaborate closely with internal teams and campus partners to expand reach and deepen connections with alumni, parents, and friends worldwide.

Responsibilities

• Social Media Strategy & Platform Management
  • Content Creation & Publishing: Manage the daily creation, curation, and publication of high-quality content across all primary Association social media accounts to drive engagement.
  • Campaign Innovation: Design and launch creative digital campaigns aimed at expanding the Association’s global reach.
  • Internal Consultation: Serve as the strategic social media advisor for internal partner teams, including Spirituality, Service, Alumni Education, Career and Professional, and Clubs, Classes, and Groups.
• Digital Analytics & Performance Reporting
  • Data Tracking: Monitor and analyze performance metrics across all digital platforms.
  • Reporting: Compile and distribute monthly leaderboard reports for the marketing team, alongside comprehensive quarterly reports for executive leadership review.
  • Data-Driven Strategy: Use digital insights and behavioral data to establish KPIs, guide future marketing decisions, and provide actionable recommendations to improve audience reach.
• Website & Mobile App Content Curation
  • Content Moderation: Curate, write, and update alumni-focused content for the ND Mobile App and the primary Association website (my.nd.edu).
  • Strategic Promotion: Ensure prominent exposure for Association services, storytelling initiatives, and high-priority University news.
  • Cross-Campus Collaboration: Partner with campus and Association stakeholders to routinely implement digital updates.
• Workflow, Trends, and Media Support
  • Manage the shared digital publication calendar and build standardized communication systems to ensure cross-organizational collaboration.
  • Stay ahead of emerging digital trends and algorithm shifts to share best practices with internal teams.
  • Provide hands-on multimedia support by capturing and curating photography and videography at key events.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Information Technology, or a related field.
• 2–3 years of professional experience managing social media platforms, curated website content, and digital marketing campaigns for a brand or organization.
• Proficiency with popular Social Media Management Systems (e.g., Hootsuite, Sprout Social, Buffer) and major analytics dashboards (e.g., Google Analytics 4, Meta Business Suite).
• Basic familiarity with Content Management Systems (CMS) for routine website and mobile app updates (e.g., WordPress, or proprietary university platforms).
• Hands-on experience operating mid-tier photography and videography equipment, as well as basic mobile or desktop editing suites.
• Outstanding written communication skills with a proven track record of writing clean, engaging editorial copy under tight deadlines.
• Excellent foundational project management and scheduling habits.
• Must be authorized to work in the United States without visa sponsorship.

Preferred Qualifications

• Proficiency with data visualization tools (e.g., Looker Studio, Power BI) to streamline monthly leaderboard reporting.
• Structural knowledge of SEO best practices, algorithm behaviors, and mobile app notification deployment strategies.
• Familiarity with creative suites like Adobe Creative Cloud (Photoshop, Premiere Pro) or Canva for asset creation.
• Proven ability to manage a master content calendar and map out communication workflows for separate, varied stakeholder groups (Spirituality, Career Services, Volunteers, etc.).

Pay

Salary starting in the mid-$50,000s, commensurate with experience.