Digital Social Lead

About the Company

Fox TV Stations (FTS) owns and operates 29 full power broadcast television stations, including stations in 14 of the top 15 markets and duopolies in 11. Eighteen are FOX Network affiliates, producing approximately 1,300 hours of local news every week. FOX LOCAL, the company's free ad-supported digital and streaming product, extends news, weather, and local content across connected TV and mobile devices. LiveNOW from FOX is a 24/7 national streaming service covering breaking news and live events.

About the Role

KTTV FOX 11 Los Angeles is seeking an innovative, growth-oriented Senior Lead for Social Media & Digital Strategy to lead digital social operations and direct a team of Digital Content Creators (DCCs). Your primary strategic mandate is growth, focusing on evolving KTTV toward a video-first, platform-native social strategy. You will oversee a fast-moving digital news team tasked with transforming live broadcasts, breaking events, and viral moments into high-impact video content across YouTube, TikTok, Instagram, X, Facebook, and emerging platforms.

Responsibilities

• Directly supervise, mentor, and manage daily workflows for a team of Digital Content Creators (DCCs), enforcing strong editorial ethics, high production quality, and consistent brand voice.
• Champion a video-first newsroom mindset, shifting focus from traditional text publishing to video, social clips, and live feed distribution.
• Set platform growth KPIs and establish best practices for visual storytelling and video editing workflows on social media and the web.
• Partner with the Fox Local Los Angeles Streaming Content team to identify high-value live feeds for social distribution, driving social reach back to the FOX LOCAL live streaming app.
• Optimize social output using platform-native features, including custom video thumbnails, strong visual hooks, optimized aspect ratios, engaging captions, and algorithmic best practices.
• Coordinate with digital and social leadership at KTVU (San Francisco) to align content strategies, co-promote major statewide news events, and share cross-market video assets across California.
• Establish shared social playbooks, test emerging platforms, and leverage regional audience synergies between Northern and Southern California news operations.
• Monitor real-time platform analytics and performance metrics (completion rates, average watch time, reach, engagement) to refine video strategies and maximize organic reach.
• Maintain strict news judgment and ethical standards in fast-paced breaking news situations, ensuring speed to publish never compromises accuracy or brand integrity.

Requirements

• 3+ years of experience building and executing social media strategies for video-centric publishers, digital media brands, streaming platforms, or major broadcast newsrooms.
• 2+ years of experience leading a team of content creators, such as social producers, video editors, or digital content teams.
• Proven track record in video growth, demonstrating audience growth and high engagement via short-form vertical video (TikTok, Instagram Reels, YouTube Shorts) and live video streaming.
• Advanced proficiency with Adobe Photoshop and/or live-clipping/publishing technology (e.g., Wildmoka, Grabyo, SnapStream, SocialNewsDesk).
• Experience collaborating across multi-market partner teams, broadcast production desks, and digital streaming groups is a plus.
• Excellent writing skills, strong newsroom instincts, and deep familiarity with Southern California social media consumer culture and audience drivers.

Qualifications

Bachelor’s degree in Journalism, Communications, Digital Media, Marketing, or equivalent practical experience preferred.

Pay

The pay range for this role is $120,000.00–$125,000.00 annually, with the final offer amount dependent on education, skills, experience, and location.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan.
• Paid time off.
• Additional benefits in accordance with applicable plan documents.
• Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.