Digital Sales Director

Base pay range $40,000 - $60,000 per year plus commission.

About the role

This position is responsible for achieving digital revenue sales goals and developing and mentoring the local advertising sales team for APG-Central Minnesota. This key leadership role serves on the Central MN Executive Committee and collaborates with lateral department heads. The role involves managing digital marketing solutions and services for the region, as well as daily prospecting for new business.

Responsibilities

• Manage digital advertising strategy from business, sales, and technical perspectives.
• Assist with budget development and projections for advertising.
• Develop and execute plans to grow digital revenue and motivate staff.
• Measure the effectiveness of various marketing campaigns using tools like Google Tag Manager and Analytics.
• Spend a minimum of 50% of time in the field prospecting and harvesting new digital business.
• Spend about 40% of time in the field with Multimedia Account Executives (MMAEs) for training and creating optimal solutions for area businesses.
• Ensure accounts receive superior customer service, including campaign metrics and check-ins.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm new and creative growth strategies while staying current with emerging opportunities in digital advertising.

Requirements

• Strong understanding of current digital marketing tools and strategies.
• Understanding of Google Suites data collection.
• Strong work ethic.
• Sales responsibilities in the East Central Minnesota area.
• Shared reporting line to Regional President & VP-Digital.

Benefits

• Competitive medical, dental, and vision insurance.
• Company-paid disability and term life insurance.
• Generous PTO policy with accrual beginning on the first day of employment.
• Company-paid floating holidays.
• 401(k) plan.