Digital Resource Specialist

About the role

Support the creation of art-on-product for Zippo and Case while exploring and integrating AI-powered creative tools. Contribute to combining classical design craftsmanship with AI technology to deliver innovative design solutions and improve creative workflows. Assist in bridging conventional design principles with emerging AI-generative capabilities, working collaboratively within and beyond the Design Center.

Responsibilities

• Assist in executing high-quality design work to apply artwork to a variety of Zippo and Case products following established principles and best practices.
• Contribute to original designs from concept to completion using both traditional design skills (composition, color theory) and AI-powered tools.
• Research, develop, and maintain libraries of effective AI prompts, models, and templates for use by the entire Design Center team.
• Demonstrate strong aesthetic judgement, attention to detail, and ability to balance creative quality with efficiency in a manufacturing environment.
• Research improvements for, and optimization of, traditional digital and emerging AI-generative tools; initiate training sessions to improve team workflows.
• Apply knowledge of AI model behaviors, awareness of AI limitations, and creative problem-solving to address challenges.
• Support prompt development to guide and improve the visual accuracy and contextual relevance of AI-generated content.
• Analyze AI-generated outputs and apply traditional design techniques to enhance quality and visual appeal.
• Understand the ethical use of AI-generative tools, intellectual property, copyright considerations, and responsible AI-driven content strategies.
• Assist in analyzing performance data using metrics to evaluate and improve creative content and refine design approaches.
• Familiarity with digital asset management systems and version control tools.
• Explore improvements to repetitive workflows, such as optimizing vector files for manufacturing techniques (Auto Engrave, Deep Carve, Multi Cut).
• Develop training and guide team members on effective use of AI-generative tools to elevate creative standards.
• Support the integration of emerging AI tools into design workflows and optimize outputs for high-quality physical manufacture.
• Generate creative options across products and mediums, creating collections of new conceptual designs based on a single source.
• Work collaboratively with traditional artists to enhance, rather than replace, human creativity using AI tools.
• Utilize presentation skills to share insights, efficiency gains, and AI-driven creative strategies with non-technical stakeholders.
• Maintain confidentiality of upcoming product releases, development projects, and other sensitive information.
• Follow established brand standards, licensor style guides, production method guidelines, templates/die lines, and department procedures.
• Adapt art and design styles to suit each request, custom imprint technique, and product while ensuring production-ready files meet manufacturing guidelines.
• Demonstrate strong organizational skills to handle multiple priorities, balance shifting tasks, and meet deadlines.
• Apply critical thinking and problem-solving skills to determine the optimal approach for each project.
• Check own finished work for accuracy.
• Perform related, additional duties or special assignments as directed.

Requirements

• Bachelor’s degree in digital art, graphic design, a related field, or 3-5 years equivalent professional experience.
• Equivalent combination of education and professional experience acceptable.
• Knowledge of Zippo and Case products and custom decoration methods preferred.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Firefly); knowledge of Bridge and Acrobat Pro preferred.
• Practical experience with current and emerging AI-powered creative tools and awareness of ongoing advancements.
• Demonstrated proficiency and experience with the Macintosh platform.
• Proficiency with Microsoft Office (Outlook and Word) required; knowledge of PowerPoint preferred.

Schedule

This is an hourly, full-time, on-site position located in Bradford, PA.