Digital Promotions Specialist

About the role

The Digital Promotions Specialist helps The First Church of Christ, Scientist and the Christian Science Publishing Society grow and retain readership by executing paid and organic digital campaigns across platforms including Facebook, Google, email, and others. This role interprets promotional strategy into tactical execution, supporting reader acquisition, engagement, and retention initiatives that connect audiences with the content, products, and services of the Church.

Responsibilities

• Execute diligently. Builds and implements paid promotions campaigns across email, social, paid, SEO, WhatsAPP and SMS.
• Manage partners. Serves as the point of contact for third-party vendors and partners.
• Think strategically. Collaborates with the Lead Senior Promotion Specialist and business stakeholders to devise paid media strategies.
• Supports the P&DSG team with the creation, management, and optimization of content across platforms.
• Monitor and manage growth. Work with analytics colleagues to measure effectiveness of ongoing initiatives to make them better.
• Help the team discover new promotion opportunities.
• Track KPIs and report on campaign performance using tools like Adobe Analytics, Google Big Query, or similar.
• Use data to make optimization recommendations.
• Be a great teammate. The promotions team operates in an agile/scrum environment, meaning cross-functional work and being a great teammate are core parts of any role.
• Develop gift and holiday campaigns onsite, in print, and via paid campaigns.
• Develop and manage paid campaigns on Google Ads, Meta, LinkedIn, and via 3rd party vendors.
• Monitor spend, ROAs, and adjust bids/targeting accordingly.
• Conduct keyword research and on-page optimization for SEM/SEO as well as AI optimization.
• Build and segment email lists, run A/B tests, and manage email automated workflows.
• Collaborate with our technology service group to monitor and maintain database hygiene.

Requirements

• Bachelor’s degree required, plus two - five years of digital promotions experience utilizing Facebook, Google or other major digital advertising platforms.
• Knowledge of email service providers like Salesforce Marketing Cloud.
• Knowledge of WhatsApp and/or SMS service providers like Salesforce Marketing Cloud.
• Previous experience managing relationships with digital marketing partners and vendors.
• Ability to use Excel and/or Google Sheets, Google Docs, and Google Slides.
• Working knowledge of HTML.
• Experience using photo editing software (Adobe Photoshop, Canva, etc.).
• Knowledge of agile/scrum principles.
• Self-starter with the ability to work independently with minimal supervision as well as in a collaborative team environment.
• Exposure to managing promotion and paid campaigns from conception to conclusion.
• Excellent oral, written, and visual communication skills, particularly for explaining promotional campaigns and their impact on results.
• Create paid and promotional stakeholder presentations.

Qualifications

The right candidate will bring strong attention to detail, a collaborative working style, and a genuine interest in the mission of the Church — along with an appreciation for the role that thoughtful digital promotion plays in connecting people with resources that matter to them.

Skills

• Strong attention to detail.
• A collaborative working style.
• A genuine interest in the mission of the Church.
• An appreciation for the role that thoughtful digital promotion plays in connecting people with resources that matter to them.

Benefits

Engagement with Christian Science The First Church of Christ, Scientist embraces all applicants, including Christian Scientists.

Pay

$76,025 - $98,832.20 Annually

Schedule

This position regularly works a hybrid work schedule in the Boston headquarters.