Digital Promotions Manager

About the role

The Digital Promotions Manager at Texas A&M AgriLife Educational Development and Engagement is responsible for planning, executing, and continuously improving digital promotional strategies to increase conversions across EDE's revenue-generating platforms.

Responsibilities

• Leads the development and execution of digital promotion strategies across EDE revenue-generating platforms to drive customer acquisition, engagement, and conversions.
• Prioritizes promotional efforts and campaign calendars based on organizational goals, audience needs, and performance data.
• Creates product description guidelines and best practices and ensures all product pages, landing pages, and other elements on AgriLife Learn are optimized.
• Owns the design and ongoing optimization of end-to-end user journeys to improve engagement and conversion.
• Develops and oversees compelling promotional content across email, SMS, and other digital channels to align with campaign goals.
• Identifies new opportunities and drives innovative campaigns across available promotion channels to increase customer acquisition and conversions.
• Defines campaign setup, workflow, and performance optimization and processes to deliver innovative product and event promotions.
• Identifies and tests new approaches to improve campaign performance, including experimentation with channels, messaging, and user experience.
• Provides day-to-day direction, feedback, and prioritization for team members responsible for promotional campaigns and assets.
• Applies marketing research and performance data to continuously refine promotional strategies to improve outcomes.
• Measures and reports on campaign and platform performance, including conversion rates and engagement metrics.
• Translates data into actionable insights and recommends specific improvements to campaigns, user experience, and promotional strategy.
• Builds and maintains strong partnerships with internal and external stakeholders to align with organizational and unit goals.
• Collaborates with stakeholders to develop targeted, engaging, and personalized promotional content.
• Recommends data-informed improvements to personalization strategies, product and event listings and promotions, and user experience (UI/UX).

Qualifications

• Bachelor’s degree in applicable field or equivalent combination of education and experience.
• Five years of related experience in planning and executing digital promotional campaigns and/or conversion optimization.
• Knowledge of word processing, spreadsheet, and database applications.
• Ability to multitask and work cooperatively with others.
• Excellent communication skills, including verbal and written communication.
• Exceptional interpersonal and relationship-building skills.
• Strong marketing and promotional skills.