Digital Program Manager

About the role

The Digital Program Manager is responsible for designing, executing, and optimizing Nozomi Networks' digital customer success strategy. This role drives scalable customer engagement through AI-powered automation, lifecycle campaigns, digital content, customer education, and cross-functional program management. The individual will leverage Planhat and other platforms to improve adoption, retention, value realization, renewals, advocacy, and expansion opportunities across the customer lifecycle.

In this role, you will

• Design and manage digital customer journeys across onboarding, adoption, value realization, renewal, loyalty, and advocacy stages.
• Own the execution and optimization of digital touch programs using Planhat and related platforms.
• Build automated customer campaigns, success plays, lifecycle communications, and customer engagement workflows.
• Leverage AI tools to create personalized customer experiences, content, insights, and operational efficiencies.
• Coordinate webinars, office hours, customer education programs, and digital events.
• Partner with Marketing and Subject Matter Experts to develop customer-facing content, campaigns, customer stories, and advocacy initiatives.
• Partner with Product Marketing and Product Management to support feature adoption and product launches.
• Monitor campaign performance and customer engagement metrics and deliver executive reporting.
• Identify customer health signals, adoption trends, churn risks, and expansion opportunities through digital programs.
• Drive continuous improvement of customer engagement through testing, analytics, and optimization.

To be successful in this opportunity, you will have

• 5+ years of experience in Customer Success, Lifecycle Marketing, Digital Programs, Marketing Operations, or related fields.
• Experience with Planhat, HubSpot, Marketo, Salesforce, or similar platforms.
• Strong program and project management skills.
• Experience building and executing automated customer lifecycle campaigns.
• Strong analytical and communication skills.
• Experience in SaaS, Cybersecurity, OT/ICS Security, or B2B technology preferred.
• Experience leveraging AI tools to improve customer engagement and operational efficiency preferred.

Pay

$98,000.00 - $132,000.00

Benefits

• Medical, dental, vision, life insurance, and disability insurance for eligible employees.
• Equity program participation eligibility.
• Variable bonus program participation eligibility.
• 401(k) plan with employer matching program.
• Flexible paid time off.
• Paid holidays.
• Paid parental leave.