Digital Production Designer

About the role

The Digital Production Designer is responsible for conceptualizing, designing, and producing high-quality visual assets and user experiences across Desert Financial Credit Union’s digital properties and deliverables, including the website, email, digital advertising, and other member-facing digital experiences. This role owns digital creative execution and serves as a key contributor to the look, feel, usability, and effectiveness of the credit union’s digital presence. It translates marketing strategy and brand standards into compelling, conversion-focused designs that engage members and prospects at every stage of their journey, blending creative craft with a digital-first, mobile-first, user-centered performance mindset.

Responsibilities

• Design and produce digital assets across owned and paid channels, including website pages, email templates, digital ads, and online banking ads.
• Translate campaign briefs, marketing strategy, and brand guidelines into polished, on-brand visual designs that drive engagement and conversion.
• Apply UI/UX best practices to design intuitive, user-centered digital experiences that improve usability and conversion.
• Create wireframes, user flows, prototypes, and mockups to visualize and validate design concepts before production.
• Create responsive, mobile-first designs optimized for performance across devices, screen sizes, and email/web rendering environments.
• Prepare, optimize, and hand off assets for development and deployment, ensuring proper file formats, specs, and quality across platforms.
• Manage digital advertising in online and mobile banking platforms.
• Leverage AI-powered design and productivity tools to scale creative output, improve efficiency, and accelerate speed to market.
• Use performance data and analytics to inform creative decisions and strategy.
• Partner with web developers, lifecycle/marketing automation, designers, content, and channel strategy teams to deliver production-ready and technically feasible design assets.
• Collaborate with stakeholders to gather requirements and incorporate user feedback and usability findings into design iterations.
• Manage and organize digital design files and assets within the team’s digital asset management and file systems.
• Build and maintain reusable design components, UI patterns, templates, and layouts that support speed to market and brand consistency.
• Ensure all creative adheres to brand standards, legal/compliance requirements, and disclosure guidelines for financial services marketing.
• Design with accessibility in mind, applying inclusive design principles and supporting accessibility standards across digital deliverables.
• Support A/B testing and experimentation by designing creative variants and iterating based on performance data and insights.
• Apply usability testing and user research findings to continuously improve the member experience across digital properties.
• Stay current on digital design, UI/UX, and accessibility trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communication, Business, or another related field preferred; equivalent combination of experience and education accepted.
• 4+ years of professional design experience, with a focus on digital deliverables (web, email, digital ads) and UI/UX design.
• Proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Portfolio demonstrating strong digital design and UI/UX skills across multiple channels and formats.
• Experience designing user-centered digital experiences, including wireframes, user flows, prototypes, and responsive web/landing page design.
• Working knowledge of designing for digital environments, including responsive/mobile-first design and email/web constraints.
• Strong understanding of layout, typography, color, visual hierarchy, and UI/UX principles.
• Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work cross-functionally with marketing, web, and creative teams.

Preferred Qualifications

• Experience with prototyping and usability testing tools and methods.
• Experience designing within a CMS and/or marketing automation platform (e.g., Salesforce Marketing Cloud, Optimizely, HubSpot).
• Familiarity with basic HTML/CSS as it relates to email and web design.
• Knowledge of accessibility standards (WCAG 2.1 AA) and inclusive design practices.
• Experience with motion graphics and/or animation.
• Understanding of digital marketing and conversion principles, including A/B testing and design optimization.
• Experience working in a regulated industry (e.g., financial services).