Digital Product Specialist
Cleveland Brothers Equipment Co · Murrysville, PA · 1 mo ago
Business DevelopmentFull-time
We need to output HTML fragment with sections only if content present. Use for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content.
From posting: There's a position summary, primary responsibilities, knowledge/qualifications, why join (benefits?), about us (company info). No explicit pay or schedule. Benefits: "Stability – ...", "Growth & Innovation – ...", "Visible Business Impact – ..." maybe considered benefits. Also "Why Join The Cleveland Brothers Team" includes bullet points? Actually it's paragraphs.
We need to extract substantive content.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: EEO statement, navigation, cookie, legal, application instructions. There's an EEO line at end: "All qualified applicants will receive consideration..." remove.
Also remove "Join Our Growing Digital Team!" maybe part of heading? Not needed.
We need sections: About the role (maybe position summary). Responsibilities (primary responsibilities). Requirements (maybe education/experience). Qualifications (maybe knowledge/qualifications). Skills (maybe communication etc). Benefits (why join). No Pay or Schedule.
We must not create sections with filler like "commensurate with experience". Not present.
We need to preserve all substantive info; not invent.
Let's parse content:
Position Summary: "The Digital Product Specialist serves as a consultative digital partner who helps customers realize meaningful business value from Cleveland Brothers’ portfolio of Caterpillar digital products and services. By understanding customer needs and partnering across the business, the Specialist applies digital capabilities to practical challenges, drives adoption, and strengthens customer relationships."
Primary Responsibilities list bullet-like sentences separated by periods. We'll convert to
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content.
From posting: There's a position summary, primary responsibilities, knowledge/qualifications, why join (benefits?), about us (company info). No explicit pay or schedule. Benefits: "Stability – ...", "Growth & Innovation – ...", "Visible Business Impact – ..." maybe considered benefits. Also "Why Join The Cleveland Brothers Team" includes bullet points? Actually it's paragraphs.
We need to extract substantive content.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: EEO statement, navigation, cookie, legal, application instructions. There's an EEO line at end: "All qualified applicants will receive consideration..." remove.
Also remove "Join Our Growing Digital Team!" maybe part of heading? Not needed.
We need sections: About the role (maybe position summary). Responsibilities (primary responsibilities). Requirements (maybe education/experience). Qualifications (maybe knowledge/qualifications). Skills (maybe communication etc). Benefits (why join). No Pay or Schedule.
We must not create sections with filler like "commensurate with experience". Not present.
We need to preserve all substantive info; not invent.
Let's parse content:
Position Summary: "The Digital Product Specialist serves as a consultative digital partner who helps customers realize meaningful business value from Cleveland Brothers’ portfolio of Caterpillar digital products and services. By understanding customer needs and partnering across the business, the Specialist applies digital capabilities to practical challenges, drives adoption, and strengthens customer relationships."
Primary Responsibilities list bullet-like sentences separated by periods. We'll convert to - .
List:
- Customer Digital Experience: Guide customers from access and enablement through adoption and ongoing use, removing friction and helping them realize greater value from digital capabilities.
- Digital Solution Application: Understand customer goals, workflows, and challenges; recommend and coordinate digital capabilities best suited to the desired outcome.
- Customer & Business Partnership: Partner across Sales and Aftermarket to identify digital opportunities, enrich customer context, coordinate action, and strengthen customer relationships.
- B2B eCommerce & Digital Procurement: Increase digital purchasing participation by identifying customer opportunities, enabling access, and removing adoption barriers across eCommerce and digital procurement channels.
- Digital Channel Engagement: Manage and interpret customer requests, digital activity, adoption signals, and platform feedback; convert them into timely actions, enriched handoffs, customer outcomes, and decision-ready insight.
- Digital Product Readiness & Fluency: Maintain current working knowledge of the evolving digital portfolio, customer use cases, internal systems, and processes; support UAT, release readiness, customer-impact validation, and feedback on emerging capabilities.
- Training & Digital Enablement: Knowledge & Continuous Improvement: Build reusable knowledge assets, SOPs, best practices, and customer guidance while improving workflows and processes that increase team and organizational capability.
Knowledge / Qualifications:
Education: Bachelor’s degree in Business, Information Systems, Marketing, Communications, or a related field preferred; equivalent hands-on experience will also be considered.
Experience: 2+ years of customer-facing experience in digital enablement, customer success, eCommerce, business development, or a related consultative technology environment preferred.
Customer & Business Acumen: Ability to understand customer objectives and workflows, ask effective discovery questions, and apply the right digital capabilities to address customer challenges.
Digital Aptitude: Strong aptitude for learning and applying digital products, technologies, and evolving capabilities to customer and business needs. Experience with telematics, mobile applications, SaaS, B2B eCommerce, or related digital platforms is beneficial.
Communication & Collaboration: Strong written, verbal, and interpersonal skills with the ability to simplify complex concepts, build trust, and coordinate effectively across customers and cross-functional teams.
Entrepreneurial Mindset & Ownership: (no description? Actually heading then maybe missing description; but it's a heading with no content after? In text: "Entrepreneurial Mindset & Ownership: Why Join The Cleveland Brothers Team". Actually seems like they combined. Let's see original: after Communication & Collaboration line, there is "Entrepreneurial Mindset & Ownership: Why Join The Cleveland Brothers Team". Then bullet points under Why Join.
Thus Entrepreneurial Mindset & Ownership maybe part of Why Join. We'll treat Why Join as Benefits.
Why Join The Cleveland Brothers Team:
- Stability – Cleveland Brothers has been around for over 75 years. Experience tremendous job security and career growth with an organization that is around for the long haul.
- Growth & Innovation – Join our Enterprise Data & Digital organization with the opportunity to help shape how Cleveland Brothers applies digital products, customer intelligence, automation, and emerging technology to strengthen customer partnerships and create new business value.
- Visible Business Impact – Work across Sales, Parts, Service, Rental, and Caterpillar to influence customer experiences and help build capabilities that scale across the organization.
About Us: company description.
We need to decide sections: About the role (position summary). Responsibilities (list). Requirements (education+experience). Qualifications (maybe the other bullet points like Customer & Business Acumen, Digital Aptitude, Communication & Collaboration, Entrepreneurial Mindset & Ownership). Skills maybe overlapping; but we can combine Qualifications and Skills? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide which to include.
We have content for About the role, Responsibilities, Requirements (education/experience), Qualifications (maybe the aptitude etc), Skills (maybe communication etc), Benefits (why join). Could split.
But we must avoid thin sections. Perhaps combine Qualifications and Skills into one? But we need to follow headings list; we can include both if they have substantive content.
Let's assign:
- About the role: position summary paragraph.
- Responsibilities: the list of primary responsibilities.
- Requirements: Education and Experience bullet points.
- Qualifications: Customer & Business Acumen, Digital Aptitude, Communication & Collaboration, Entrepreneurial Mindset & Ownership (maybe as separate items). Could be list.
- Skills: maybe not needed separate; but we could put communication etc under Skills. However we already used them in Qualifications. To avoid duplication, maybe we treat Qualifications as the knowledge/qualifications section (education/experience) and Skills as the aptitude/communication etc. But the posting lumps them under "Knowledge / Qualifications". So we could have Requirements = Education & Experience, Qualifications = the rest (Customer & Business Acumen etc). Skills maybe not needed.
But we need to follow instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It's not mandatory to use all; only when posting has real specific content.
Thus we can have About the role, Responsibilities, Requirements, Qualifications, Benefits. No Skills if we think it's covered.
Let's extract:
Requirements:
- Education: Bachelor’s degree in Business, Information Systems, Marketing, Communications, or a related field preferred; equivalent hands-on experience will also be considered.
- Experience: 2+ years of customer-facing experience in digital enablement, customer success, eCommerce, business development, or a related consultative technology environment preferred.
Qualifications:
- Customer & Business Acumen: Ability to understand customer objectives and workflows, ask effective discovery questions, and apply the right digital capabilities to address customer challenges.
- Digital Aptitude: Strong aptitude for learning and applying digital products, technologies, and evolving capabilities to customer and business needs. Experience with telematics, mobile applications, SaaS, B2B eCommerce, or related digital platforms is beneficial.
- Communication & Collaboration: Strong written, verbal, and interpersonal skills with the ability to simplify complex concepts, build trust, and coordinate effectively across customers and cross-functional teams.
- Entrepreneurial Mindset & Ownership: (no explicit description; but maybe it's part of Why Join). Actually the line "Entrepreneurial Mindset & Ownership: Why Join The Cleveland Brothers Team" suggests that Entrepreneurial Mindset & Ownership is a heading for the Why Join section. So maybe we should not include Entrepreneurial Mindset & Ownership under Qualifications; instead it's part of Benefits. So Qualifications list excludes that.
Thus Qualifications: Customer & Business Acumen, Digital Aptitude, Communication & Collaboration.
Benefits (Why Join):
- Stability – Cleveland Brothers has been around for over 75 years. Experience tremendous job security and career growth with an organization that is around for the long haul.
- Growth & Innovation – Join our Enterprise Data & Digital organization with the opportunity to help shape how Cleveland Brothers applies digital products, customer intelligence, automation, and emerging technology to strengthen customer partnerships and create new business value.
- Visible Business Impact – Work across Sales, Parts, Service, Rental, and Caterpillar to influence customer experiences and help build capabilities that scale across the organization.
We could also include About Us as maybe not a standard heading; but we could treat as About the company? Not in list. Could omit as not required. The instruction says we can include sections only when posting has real specific content; we could include About Us as a section but not in predefined headings list; but better to stick to given headings. So we omit About Us.
Now produce HTML fragment:
About the role
The Digital Product Specialist serves as a consultative digital partner who helps customers realize meaningful business value from Cleveland Brothers’ portfolio of Caterpillar digital products and services. By understanding customer needs and partnering across the business, the Specialist applies digital capabilities to practical challenges, drives adoption, and strengthens customer relationships.
Responsibilities
- Customer Digital Experience: Guide customers from access and enablement through adoption and ongoing use, removing friction and helping them realize greater value from digital capabilities.
- Digital Solution Application: Understand customer goals, workflows, and challenges; recommend and coordinate digital capabilities best suited to the desired outcome.
- Customer & Business Partnership: Partner across Sales and Aftermarket to identify digital opportunities, enrich customer context, coordinate action, and strengthen customer relationships.
- B2B eCommerce & Digital Procurement: Increase digital purchasing participation by identifying customer opportunities, enabling access, and removing adoption barriers across eCommerce and digital procurement channels.
- Digital Channel Engagement: Manage and interpret customer requests, digital activity, adoption signals, and platform feedback; convert them into timely actions, enriched handoffs, customer outcomes, and decision-ready insight.
- Digital Product Readiness & Fluency: Maintain current working knowledge of the evolving digital portfolio, customer use cases, internal systems, and processes; support UAT, release readiness, customer-impact validation, and feedback on emerging capabilities.
- Training & Digital Enablement: Knowledge & Continuous Improvement: Build reusable knowledge assets, SOPs, best practices, and customer guidance while improving workflows and processes that increase team and organizational capability.
Requirements
- Education: Bachelor’s degree in Business, Information Systems, Marketing, Communications, or a related field preferred; equivalent hands-on experience will also be considered.
- Experience: 2+ years of customer-facing experience in digital enablement, customer success, eCommerce, business development, or a related consultative technology environment preferred.
Qualifications
- Customer & Business Acumen: Ability to understand customer objectives and workflows, ask effective discovery questions, and apply the right digital capabilities to address customer challenges.
- Digital Aptitude: Strong aptitude for learning and applying digital products, technologies, and evolving capabilities to customer and business needs. Experience with telematics, mobile applications, SaaS, B2B eCommerce, or related digital platforms is beneficial.
- Communication & Collaboration: Strong written, verbal, and interpersonal skills with the ability to simplify complex concepts, build trust, and coordinate effectively across customers and cross-functional teams
About the role
The Digital Product Specialist serves as a consultative digital partner who helps customers realize meaningful business value from Cleveland Brothers’ portfolio of Caterpillar digital products and services. By understanding customer needs and partnering across the business, the Specialist applies digital capabilities to practical challenges, drives adoption, and strengthens customer relationships.
Responsibilities
- Customer Digital Experience: Guide customers from access and enablement through adoption and ongoing use, removing friction and helping them realize greater value from digital capabilities.
- Digital Solution Application: Understand customer goals, workflows, and challenges; recommend and coordinate digital capabilities best suited to the desired outcome.
- Customer & Business Partnership: Partner across Sales and Aftermarket to identify digital opportunities, enrich customer context, coordinate action, and strengthen customer relationships.
- B2B eCommerce & Digital Procurement: Increase digital purchasing participation by identifying customer opportunities, enabling access, and removing adoption barriers across eCommerce and digital procurement channels.
- Digital Channel Engagement: Manage and interpret customer requests, digital activity, adoption signals, and platform feedback; convert them into timely actions, enriched handoffs, customer outcomes, and decision-ready insight.
- Digital Product Readiness & Fluency: Maintain current working knowledge of the evolving digital portfolio, customer use cases, internal systems, and processes; support UAT, release readiness, customer-impact validation, and feedback on emerging capabilities.
- Training & Digital Enablement: Knowledge & Continuous Improvement: Build reusable knowledge assets, SOPs, best practices, and customer guidance while improving workflows and processes that increase team and organizational capability.
Requirements
- Education: Bachelor’s degree in Business, Information Systems, Marketing, Communications, or a related field preferred; equivalent hands-on experience will also be considered.
- Experience: 2+ years of customer-facing experience in digital enablement, customer success, eCommerce, business development, or a related consultative technology environment preferred.
Qualifications
- Customer & Business Acumen: Ability to understand customer objectives and workflows, ask effective discovery questions, and apply the right digital capabilities to address customer challenges.
- Digital Aptitude: Strong aptitude for learning and applying digital products, technologies, and evolving capabilities to customer and business needs. Experience with telematics, mobile applications, SaaS, B2B eCommerce, or related digital platforms is beneficial.
- Communication & Collaboration: Strong written, verbal, and interpersonal skills with the ability to simplify complex concepts, build trust, and coordinate effectively across customers and cross-functional teams