Digital Product Manager

About the role

This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from the moment a customer discovers Boelter online through final purchase.

Responsibilities

• Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
• Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
• Serve as the key liaison between business stakeholders and product/engineering teams
• Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
• Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
• Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

Qualifications

• Proven track record in managing cross-functional teams and driving revenue growth
• Experience with product management methodologies such as Scrum and SAFe
• Strong understanding of e-commerce platforms and SEO best practices
• Excellent communication and stakeholder management skills
• Ability to lead data-driven decision making and optimize user journeys
• Bachelor’s degree in Computer Science, Business Administration, Marketing, or related field

Skills

• Product Management
• Scrum/SAFe Methodologies
• E-commerce Platforms
• SEO Best Practices
• Data Analysis
• User Experience Design

Benefits

• Competitive salary commensurate with experience
• Flexible work schedule
• Health insurance benefits
• 401(k) retirement plan
• Employee discounts on Boelter products

Pay

Competitive salary commensurate with experience

Schedule

Fully remote position with occasional in-person meetings in Pewaukee, WI