Digital Product Manager
About The Company
Abercrombie & Fitch Co. (A&F Co.) is a leading global retailer specializing in apparel and accessories, catering to a diverse demographic ranging from children to millennials. As a digitally driven omnichannel retailer, A&F Co. operates a portfolio of popular brands, including Abercrombie and Hollister, with a strong presence across North America, Europe, Asia, and the Middle East. The company is committed to delivering products of enduring quality and exceptional comfort, supporting customers in expressing their unique identities. With a focus on innovation and customer experience, Abercrombie & Fitch Co. leverages its extensive e-commerce platforms—abercrombie.com, abercrombiekids.com, and hollisterco.com—to reach a global audience. The organization values inclusivity, sustainability, and a culture of continuous growth, making it an exciting place for professionals seeking to make a meaningful impact in the retail and digital space.
About The Role
The Digital Product Manager at Abercrombie & Fitch plays a pivotal role at the intersection of business, technology, and design to craft customer-first, digitally enabled experiences across the company's global brands. This highly visible and collaborative position resides within the User Experience and Digital Product Team and involves oversight of one or more experience and services squads. The manager is responsible for developing and executing the strategic vision for their product areas while inspiring and guiding cross-functional teams to achieve operational excellence. The role requires a strategic thinker who can translate customer insights and market trends into innovative product solutions, ensuring the delivery of high-quality digital experiences. The Digital Product Manager is accountable for the entire lifecycle of their products—from discovery and validation to execution and operational health—while proactively managing risks and maintaining high standards of work quality. This role offers the opportunity to influence the company's digital roadmap, foster collaboration across departments, and contribute to the company's growth and customer satisfaction objectives.
Qualifications
- Bachelor’s degree or equivalent professional experience
- Minimum of 3 years of digital product management experience in consumer-facing mobile and web products
- Proven track record of launching innovative customer experiences in the retail or related industries
- At least 3 years of experience in the retail domain or similar industry
- Proficiency in applying Design Thinking, Agile, and Lean methodologies for product development
- Experience managing product operations, backlog health, and risk mitigation strategies
- Strong understanding of modern digital technologies and their application in business contexts
- Excellent communication skills with the ability to influence at strategic levels and across teams
- Strategic mindset with a bias for action, capable of defining OKRs and driving measurable business outcomes
- Ability to perform effectively under pressure, prioritize competing demands, and work independently
- Natural leadership qualities with experience coaching and mentoring peers and stakeholders
Responsibilities
- Shape and communicate the strategic vision for digital products based on customer insights, market analysis, and business objectives
- Identify customer problems through research, data analysis, and voice of the customer initiatives; develop hypotheses and validate solutions via experiments and usability testing
- Translate product vision into detailed roadmaps and sprint plans, prioritizing features and resolving blockers to ensure timely delivery
- Collaborate with cross-functional teams including UX, IT, Data Science, Analytics, Merchandising, Finance, and Marketing to align on deployment timelines and internal communications
- Own the operational health of your product area, managing backlogs and ensuring optimal user experience in production environments
- Anticipate and mitigate risks by reviewing dependencies, timelines, and assumptions; communicate trade-offs and propose mitigation strategies proactively
- Define success criteria, document requirements, and oversee validation plans from conception to post-launch monitoring
- Facilitate collaboration through workshops, stand-ups, design reviews, and retrospectives; serve as a subject matter expert for your product area
- Coach and mentor team members and stakeholders, fostering a culture of continuous improvement and innovation
Benefits
- Competitive incentive bonus programs
- 401(k) savings plan with company match
- Comprehensive medical, dental, and vision insurance
- Life and disability insurance coverage
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Mental health and wellness support via Headspace
- Paid caregiver leave and paid time off, including volunteer days
- Flexible work arrangements, including work-from-anywhere days and weeks
- Merchandise discounts across all brands
- Opportunities for career growth and internal promotion
- Participation in associate resource groups and wellness programs
- Remote work flexibility across the U.S.