Jobs · Marketing · Wisconsin

Digital Product Manager

Randstad Digital Americas · Kohler, WI · 2 days ago
Marketing$75–$85/hrContract

About the role

The Digital Product Manager is responsible for the strategic elevation of digital capabilities to provide associates, partners, and customers with best-in-class experiences. This role focuses on creating digital experiences customers love-easy, seamless, and effective-while ensuring they also work for the business by supporting commercial goals, operational efficiency, and long-term growth. Partnering across business, technology, design, and analytics teams, the Digital Product Manager identifies problems-to-solve, translates priorities into a clear product backlog, and guides Agile delivery from discovery through launch and continuous optimization. The role also serves as a key connector across stakeholders, balancing user needs, business goals, and technical considerations to deliver meaningful outcomes through data-driven decision-making.

Responsibilities

  • Own and drive the product strategy, vision, and roadmap for a digital product, journey or feature set end‑to‑end.
  • Manage the digital product portfolio end to end, with accountability for customer experience, business outcomes, and value delivery.
  • Lead customer discovery, research, and problem definition to identify high-impact opportunities and keep the voice of the customer at the center of decisions.
  • Own and prioritize the product backlog, translating business needs into clear user stories and acceptance criteria for Agile delivery teams.
  • Guide roadmap, release, and trade-off decisions by balancing business priorities, user needs, technical feasibility, and cross-platform dependencies.
  • Partner closely with Developers, UX/UI Design, Analytics, and business stakeholders to deliver seamless digital experiences across the journey.
  • Lead refinement and execution for delivering product outcomes that improve customer and business outcomes.
  • Use data, testing, and performance insights to define success metrics, measure outcomes, and continuously optimize the product experience.
  • Communicate product vision, roadmap priorities, development progress, and key trade-offs clearly to stakeholders through regular planning and sprint review forums.
  • Act as the subject matter expert for digital product capabilities and experiences, helping align teams around best practices, business processes, and strategic priorities.
  • Collaborate across functions to identify process improvement opportunities, challenge legacy approaches, and drive scalable digital solutions.
  • Promote strong product management and Agile practices by fostering collaboration, clarity, and disciplined decision-making across teams.
  • Embrace new technologies and emerging market trends to solve complex challenges.

Qualifications

  • Bachelor's Degree in Business, Marketing, Computer Science or related field.
  • 2-5 years experience managing product backlog, priorities, and leading agile product development with measurable outcomes.
  • Proven digital product experience and success in driving results.
  • Demonstrated ability to lead the full product development lifecycle with agile teams from problem-to-solve, discovery, development, deployment, and evaluation/iteration.
  • Experience conducting customer research, including development of customer journey maps and personas, to identify and communicate pain points and opportunities.
  • Practical application of design thinking practices.
  • Experience working in a product management operating model, such as Scrum or Kanban.
  • Knowledge of UX and UI principles.
  • Familiarity with Objectives and Key Results (OKRs) goal methodology.

Pay

$75 - 85 per hour

Schedule

8am to 5pm

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