Digital Product Manager

About the role

The Digital Product Manager is responsible for leading the end-to-end lifecycle management of digital products, including strategy, definition, design, planning, development, prototyping, testing, release, and adoption, measurement, and ongoing optimization. This role is accountable for translating market, business, and customer insights into product capabilities, managing product roadmaps and priorities, and delivering digital solutions that enhance e-commerce performance and business value. This role is accountable for independently driving complex digital product initiatives, resolving issues, and serving as a subject matter resource on cross-functional teams.

Responsibilities

• Lead the planning, definition, prioritization, and execution of digital product roadmaps, backlogs, and feature enhancements to maximize customer and business value and support digital merchandising objectives
• Partner with business, merchandising, marketing, sales, and technology stakeholders to align product priorities, investment tradeoffs, requirements, and delivery plans with organizational goals
• Apply design thinking practices, including user story development, wireframing, prototyping, and testing, to define product requirements and deliver usable, valuable, feasible, and customer-centric solutions and guide solution design for complex business needs
• Manage product development activities through agile methodologies, including sprint planning, backlog management, issue tracking, product testing, and sprint reviews to ensure successful, transparent, and timely delivery
• Analyze product performance, utilization, and business results to identify opportunities, recommend enhancements, and implement improvements that support growth, revenue retention, and customer experience objectives
• Coordinate product releases, deployment schedules, feature implementations, and maintenance activities to support successful product commercialization, communications, and adoption, adoption, and ongoing product performance
• Ensure product architecture, technology capabilities, integrations, and supporting platforms align with product requirements, customer needs, business objectives, and long-term product roadmaps to support scalable and sustainable solutions
• Serve as a technical and product resource by researching market trends and evaluating emerging solutions, providing clear, situation-based guidance to colleagues, recommending best practices, and supporting the resolution of product and integration challenges
• Comply with Company and department policies and standards; performs other duties as assigned
• Physical and Cognitive Demands: Communicate/Hearing Frequently; Communicate/Talking Frequently; Learn New Tasks or Concepts Frequently; Make Timely Decisions in the Context of a Workflow Frequently; Complete Tasks Independently Constantly; Maintain Focus Constantly; Remember Processes & Procedures Constantly; Stationary Position (Seated) Constantly; Vision Constantly; Hand/Eye Coordination Occasionally; Bend Rarely; Complete Tasks in a Noisy Environment Rarely; Feeling/Grasping/Handling Rarely; Move/Traverse Rarely; Repetitive Motions Rarely
• Working Environment Hazards: Occasionally Environmental