Digital Product Manager
About the role
AmaWaterways is seeking an experienced and dynamic Product Manager to lead the evolution of our digital ecosystem. This mid-senior role will focus on optimizing and expanding our digital platforms to deliver measurable business outcomes, improve user experience, and drive customer engagement. Reporting to the Director of Digital Strategy, the Product Manager will collaborate with cross-functional teams, including IT, marketing, sales, and operations, to define and execute initiatives that align with our strategic goals.
AmaWaterways fosters a collaborative environment both onboard our ships and across our global network of offices, where team members grow together, support one another, and take pride in upholding the high standards and thoughtful service our company is known for.
Responsibilities
- Own the product vision and roadmap for multiple digital platforms – website, mobile app, e-commerce booking engine, and chatbot – to ensure alignment with business objectives.
- Draft detailed Product Requirement Documents (PRDs) and user stories, defining features and functionalities to meet customer needs and business priorities.
- Partner with IT, design, content, and marketing teams to drive initiatives from conception to implementation, ensuring alignment between technical feasibility and business requirements.
- Leverage analytics tools to gather customer insights, identify trends, and evaluate platform performance; use data to inform product enhancements and optimize the user journey.
- Lead efforts to improve conversion rates, increase revenue per transaction, and enhance the overall digital shopping experience.
- Advocate for user-centric design principles across all digital touchpoints, working closely with UX/UI designers to deliver intuitive and seamless interfaces.
- Manage timelines, budgets, and deliverables for assigned projects, ensuring adherence to milestones and quality standards.
- Serve as the primary point of contact for product-related inquiries, providing regular updates on progress and results to key stakeholders.
- Stay informed on industry trends and emerging technologies in e-commerce, travel, and hospitality to identify opportunities for innovation.
Requirements
- Bachelor’s degree in business, marketing, computer science, or a related field.
- 3+ years of experience in product management, preferably within the e-commerce or travel/hospitality industries.
- Proven track record of leading cross-functional teams and delivering successful digital products.
- Strong proficiency in drafting Product Requirement Documents (PRDs) and user stories.
- Solid understanding of e-commerce platforms, analytics and experimentation tools (e.g., Google Analytics, Microsoft Clarity, Optimizely), and content management systems (CMS).
- Data-driven mindset with the ability to translate complex data into actionable insights.
- Exceptional communication and organizational skills, with a keen ability to manage multiple projects simultaneously.
- Experience with agile development methodologies is a plus.
- Passion for creating exceptional digital experiences and a strong customer-first perspective.
Skills
- Adaptability: Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
- Problem Solving: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics.
- Project Management: Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
- Quality: Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
- Technical Skills: Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Physical Demands and Work Environment
- Occasionally required to stand and walk.
- Frequently required to sit.
- Occasionally required to utilize hand and finger dexterity.
- Occasionally required to climb, balance, bend, stoop, kneel, or crawl.
- Frequently required to talk or hear.
- While performing the duties of this job, the noise level in the work environment is usually moderate.
- The employee must occasionally lift and/or move up to 10 pounds.
- No special vision requirements.