Digital Producer/Social Media Producer

Leads the transition from broadcast-focused newsrooms to multi-platform newsrooms through active daily example, providing training in methods, processes, and tactics. Creates and edits original content beyond that produced for on-air.

Responsibilities

• Develops and leads winning strategy for station content.
• Expert understanding of Facebook, Twitter, and other social media platforms.
• Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
• Uses social media and the website to build and reinforce brand recognition and drive viewers to television.
• Determines a story's emphasis, length, and format, and organizes material accordingly.
• Researches and analyzes background information related to news stories to provide complete and accurate information.
• Gathers information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions.
• Pitches on-brand local and trending stories during morning meetings.
• Checks reference materials such as books, news files, or public records to obtain relevant facts.
• Shoots and edits content for on-air and digital platforms.
• Produces reports for all platforms.
• Ensures all content meets company standards for journalistic integrity and production quality.
• Builds and calendars digital campaigns to promote local shows and specials.
• Writes stories for the web and other digital platforms.
• Finds new ways to use social media and the website to engage with viewers.
• Performs other duties as assigned.

Requirements & Skills

• Degree in journalism.
• Daily newspaper or news site experience required; live, working web samples and/or print pages preferred.
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and basic HTML preferred.
• CSS, Flash, and other relevant technology skills are a plus.
• Maintains a positive work environment through active team participation and cooperation with co-workers in all departments.
• Responds positively to feedback.