Digital Producer

About the role

WHTM-TV/abc27, the ABC affiliate serving Central Pennsylvania, seeks a Digital Producer to join their newsroom. This role is ideal for a strong writer, editor, and journalist who understands digital news consumption.

Responsibilities

• Write, edit, and publish stories for abc27.com, the abc27 News app, social media, and other digital platforms.
• Build and reinforce brand recognition, increase audience engagement, and drive viewers to abc27’s broadcast and digital content on social media and the station website.
• Maintain a positive and collaborative work environment through active participation and cooperation with co-workers in all departments.
• Monitor local, regional, state, and national news sources to identify breaking news, trending stories, and opportunities for timely digital coverage.
• Work with newsroom management, reporters, producers, and photographers to develop and publish accurate, compelling content throughout the day.
• Review copy and correct errors in grammar, punctuation, spelling, accuracy, style, and formatting according to AP style and newsroom standards.
• Determine a story’s emphasis, length, format, and digital presentation, and organize material accordingly.
• Research and analyze background information related to news stories to provide complete, accurate, and useful information for readers.
• Gather and verify information through research, interviews, news files, public records, official sources, and observation when needed.
• Create engaging content for Facebook, X/Twitter, Instagram, and other social media platforms.
• Shoot, edit, and publish video content for digital platforms when needed.
• Produce content for multiple platforms while ensuring that all material meets company standards for journalistic integrity and production quality.
• Build and calendar digital campaigns to promote local programming, special reports, station initiatives, and community-focused coverage.
• Monitor website and social media performance and use audience insights to help guide digital content decisions.
• Perform other duties as assigned.

Requirements & Skills

• Degree in journalism, communications, digital media, or a related field preferred; equivalent professional experience may be considered.
• Daily newspaper, news site, television newsroom, or digital content experience preferred.
• Strong writing, editing, headline-writing, and news judgment skills.
• Proficiency in AP style and a strong understanding of journalism ethics, accuracy, fairness, and libel laws.
• Experience publishing content to websites, mobile apps, and social media platforms.
• Working knowledge of Facebook, X/Twitter, Instagram, and other social media platforms.
• Basic photo editing, video editing, and digital production skills preferred.
• Familiarity with Adobe Photoshop, Adobe Premiere, livestreaming tools, content management systems, and basic HTML preferred.
• Able to work quickly and accurately under deadline pressure.
• Strong attention to detail and ability to manage multiple stories and tasks at once.
• Able to respond positively to feedback and adapt to changing newsroom priorities.
• Must be able to work flexible hours, including evenings, weekends, and holidays as news coverage requires.
• Valid driver’s license with an acceptable driving record.