Digital Producer

About the role

The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms through active daily example, providing training in methods, processes, and tactics. This role involves creating and editing original content beyond that produced for on-air, developing and leading winning strategies for station content, and building brand recognition through digital platforms.

Responsibilities

• Develop and implement strategies for station content across multiple platforms.
• Review and correct copy for errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
• Use social media and the station’s website to build brand recognition and drive viewers to television.
• Determine a story’s emphasis, length, and format, and organize material accordingly.
• Research and analyze background information related to news stories to provide complete and accurate information.
• Gather information through research, interviews, experience, or attendance at events (political, news, sports, artistic, social, etc.).
• Pitch on-brand local and trending stories during morning meetings.
• Check reference materials (books, news files, public records) to obtain relevant facts.
• Shoot and edit content for on-air and digital platforms.
• Produce reports for all platforms (TV, web, social media).
• Ensure all content meets company standards for journalistic integrity and production quality.
• Build and calendar digital campaigns to promote local shows and specials.
• Write stories for the web and other digital platforms.
• Find new ways to use social media and the website to engage with viewers.
• Perform other duties as assigned.

Requirements & Skills

• Degree in journalism; daily newspaper or news site experience required.
• Live, working web samples and/or print pages preferred.
• Expert understanding of Facebook, Twitter, and other social media platforms.
• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and basic HTML preferred.
• CSS, Flash, and other relevant technology skills are a plus.
• Maintain a positive work environment through active team participation and cooperation with co-workers in all departments.
• Respond positively to feedback.