Digital PR Manager

About Reactively

Reactively is a boutique digital PR and SEO agency based in Leigh-on-Sea, Essex, working with clients across a range of industries on link-building and digital PR campaigns. We operate both directly and in a white-label capacity for partner agencies, delivering high-quality outreach and coverage for our clients.

Responsibilities

• Plan, manage, and deliver digital PR campaigns from concept through to coverage
• Manage a portfolio of client accounts, acting as the main point of contact
• Set and hit campaign targets and KPIs, including coverage volume and quality
• Oversee outreach execution and media list strategy across campaigns
• Report on campaign performance and results to clients
• Identify newsworthy angles and campaign ideas tailored to client goals
• Manage client communications, expectations, and campaign timelines
• Work closely with the outreach team to guide pitching and targeting strategy
• Monitor industry trends and media opportunities to keep campaigns competitive
• Support client pitches, onboarding, and account growth where relevant

Requirements

• Minimum 3 years' experience in a similar digital PR role
• Agency background strongly preferred
• Proven experience managing digital PR campaigns end-to-end
• Experience managing client relationships and expectations
• Track record of hitting targets and KPIs in a results-driven environment
• Strong understanding of media outreach, link building, and digital PR best practice
• Excellent written and spoken English
• Strong computer literacy, comfortable learning new tools and platforms
• Highly organised, able to manage multiple campaigns and clients simultaneously
• Confident communicator, comfortable presenting results and ideas to clients

Benefits

• Salary: £30,000 - £33,000 (dependent on experience)
• 25 days holiday plus bank holidays, plus a week off at Christmas
• Electric desk and walking pad
• Private health insurance
• Progression and salary reviews
• Hybrid working