Digital PR Manager

We are looking for a proactive Digital PR Manager to drive brand visibility and thought leadership through strategic digital public relations campaigns. You will work closely with marketing, content, and SEO teams to amplify our message across earned, owned, and social channels.

Responsibilities

• Develop and execute data-driven digital PR strategies that align with business goals and KPIs.
• Secure high-quality media placements in top-tier online publications, blogs, podcasts, and news outlets.
• Build and nurture relationships with journalists, influencers, and industry analysts.
• Create compelling press materials—press releases, media pitches, bylined articles, and expert commentary.
• Monitor media coverage, track PR metrics (e.g., reach, sentiment, backlinks), and report on campaign performance.
• Collaborate with internal teams to identify PR opportunities tied to product launches, events, and thought leadership initiatives.
• Manage crisis communications and reputation issues with agility and transparency.
• Stay ahead of industry trends, emerging platforms, and digital PR best practices.

Requirements

• 5+ years of experience in digital PR, media relations, or a related communications role.
• Proven track record of securing placements in outlets like TechCrunch, Forbes, Mashable, or industry-specific publications.
• Strong writing and editing skills, with the ability to craft narratives tailored to different audiences.
• Experience with PR tools (e.g., Muck Rack, Cision, Meltwater) and media databases.
• Familiarity with SEO principles and how PR impacts organic search performance.
• Exceptional interpersonal skills and ability to work in fast-paced, cross-functional teams.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.

Skills

• Media relations and pitching
• Content creation (press releases, articles, social media)
• Crisis communications
• Data analysis and reporting (Google Analytics, Excel, PR dashboards)
• Project management and multitasking
• Social media strategy and community engagement