Digital Platform Manager

About the Role

The Digital Platform Manager is the business-side product owner for Festool North America’s marketing technology ecosystem. This role owns the roadmap, platform performance, integrations, governance, and scalability of the digital systems that support the website, consumer-facing CRM, lifecycle marketing, personalization, analytics, commerce, and future marketing capabilities. This role partners closely with IT, external agencies and developers, as well as global teams to ensure regional business objectives are met.

Responsibilities

Digital Product Strategy and Roadmap

• Own and manage the digital product roadmap for Festool North America’s websites and connected marketing technology ecosystem, aligning platform priorities to business goals, customer experience needs, and long-term digital marketing maturity.
• Continuously research emerging marketing technologies, platform enhancements, automation opportunities, and industry best practices to improve digital marketing maturity and scalability.
• Own platform performance against commercial customer-journey outcomes, including traffic quality, engagement, consideration, dealer/eCommerce handoff, conversion registration, and repeat engagement.

Requirements And Delivery

• Translate marketing, ecommerce, consumer-facing CRM, analytics, and customer experience needs into clear business requirements, user stories, acceptance criteria, and technical briefs.
• Manage platform enhancements, QA, testing, deployments, and post-launch optimization in partnership with internal stakeholders, IT, global teams, agencies, developers, and vendors.

Platform Architecture, Integration, and Administration

• Architect, build, and optimize workflows, data flows, integrations, automation, personalization, and reporting capabilities across the marketing technology ecosystem.
• Lead onboarding, configuration, and day-to-day administration of marketing technology platforms, ensuring tools are properly set up, connected, maintained, and adopted by the business.

Governance and Business Enablement

• Establish and maintain governance for platform access, documentation, data quality, release management, tagging, tracking, and integration standards.
• Enable marketing, ecommerce, consumer-facing CRM, content, analytics, and demand generation teams by ensuring digital platforms support campaigns, automation, testing, personalization, reporting, operational efficiency, and future growth.
• Proactively identify and resolve delivery barriers across regional and global stakeholders, escalating dependencies with clear business impact, alternatives, and required decisions.

Qualifications

Basic Requirements

• Bachelor’s degree with relevant focus, such as Marketing, Business, Information Systems, Digital Technology, or related field.
• 5+ years’ experience in digital marketing, ecommerce, marketing technology, digital product management, or related field.
• Experience working with marketing technology platforms, including website/CMS platforms, consumer-facing CRM systems, marketing automation tools, analytics/reporting platforms, customer data platforms, and ecommerce integrations; examples may include Sitecore, WordPress, Salesforce, HubSpot, Klaviyo, Google Analytics, Shopify, or similar tools.
• Proven ability to translate business needs into clear requirements, documentation, user stories, or technical briefs for developers, agencies, vendors, and cross-functional partners.
• Experience supporting digital workflows, platform governance, QA, release management, data quality, reporting, or integration processes.
• Strong communication, organization, and project management skills with the ability to manage multiple priorities across marketing, IT, agencies, vendors, and business stakeholders.
• Must be based in or within a reasonable commuting distance of Lebanon, IN, and available to work onsite a minimum of two days per week to support collaboration, communication, and alignment with the Marketing team.

Preferred Qualifications

• Experience working in durable goods, premium consumer/professional products, ecommerce.
• Experience supporting first-party data, customer segmentation, personalization, lifecycle marketing, or marketing automation initiatives.
• Experience improving digital workflows, platform governance, documentation, QA, release management, or integration processes.
• Experience working with cross-functional teams to deliver digital initiatives involving marketing, IT, agencies, vendors, and business stakeholders.

Travel Requirements

25% - regular domestic and occasional international as needed.

Why Join Festool?

Since 1925, we have been developing power tools that meet the highest demands of professional craftspeople. It is only through a direct exchange with them that enables us to understand their ever-changing challenges and needs. It is their ideas and, above all, their criticism that inspire us to question the status quo and to think of new, holistic product and system solutions that make the daily work of professional craftspeople easier, safer, and more productive. And that will always be true for us: the success of our customers is our greatest success - and the best praise. This has always been what drives us at Festool and what makes us proud.

Every tool is only as good as the person behind it. That’s why at Festool, we look for people who want to make an impact alongside more than 3,000 colleagues worldwide. Join our team and experience the pride of building the world’s best power tools as part of a family-owned company.

Benefits

Culture

• 2024 Best Places to Work recipient and award-winning reputation for equality, diversity, and inclusion, flexibility, work-life balance, and more.

Wellbeing

• Comprehensive benefits package including:
  • Paid holidays that follow statutory and provincial laws.
  • Generous Vacation / PTO package.
  • Continuing educational reimbursement benefits upon eligibility.
  • Health insurance: medical, dental, vision, short/long term disability, optional life insurance available.
  • 401k with company match up to 6%.
  • Company-arranged paid corporate volunteer day.
  • Competitive wages.
  • Parental paid leave policy.

Learning & Development

• As a company dedicated to employee growth, we offer a wide array of developmental opportunities such as continuing educational reimbursement benefits (upon eligibility), leadership training programs, and wellness initiatives to support personal and professional growth.

Social Impact

• Employee-led resource groups including Leadership Advisory Council, Festool Fun Committee, and Ladies of Festool Team.
• Annual paid volunteer day and several charitable initiatives across the U.S. and globally (e.g., Blankets for Animal Shelters in the Lebanon facility).