Digital Performance Manager

Location: Las Vegas

About the role

Lightning Digital, a division of the Las Vegas Review‑Journal, Inc., is seeking a Digital Performance Manager to lead high‑impact digital campaigns from concept to completion. In this client‑facing position you will partner closely with Account Executives and Ad Operations to drive the success of Tier 1 digital campaigns, guiding them through pre‑sale planning, media strategy, execution, performance optimization, and post‑campaign reporting. The role requires a blend of analytical insight and relationship‑driven communication across digital display, video, audio, CTV/OTT, paid search, and social channels.

Responsibilities

• Partner with account executives during the pre‑sale process to develop data‑informed media plans, contribute to RFP responses, and forecast campaign performance based on historical benchmarks.
• Actively manage the day‑to‑day aspects of all assigned campaigns, maintain account prioritization, and deliver weekly status updates to key stakeholders.
• Collaborate with Ad Ops to ensure accurate trafficking, tag/pixel validation, targeting accuracy, and creative QA prior to launch.
• Oversee day‑to‑day campaign performance across channels, identify optimization opportunities to improve KPIs, and proactively communicate actionable insights to stakeholders.
• Lead regular client meetings and performance reviews (virtual and in‑person), turning complex data into strategic recommendations and clear, compelling stories.
• Serve as the bridge between sales, operations, analytics, and creative teams to ensure alignment and transparency throughout the campaign lifecycle.
• Stay current on platform updates, industry trends, and new tools to continuously improve campaign strategy and client outcomes.

Qualifications, Skills, and Characteristics Required

• 3+ years of proven experience in client‑facing digital campaign management.
• Exceptional communication and interpersonal skills, with the ability to build rapport and trust with clients and internal stakeholders.
• Proficiency with digital analytics tools such as Google Analytics, and experience managing Paid Search, Programmatic, and Social campaigns.
• Experience supporting the sales process of sophisticated digital campaigns.
• Familiarity with pixel and tag placement via Google Tag Manager (GTM).
• Impeccable organizational skills with strong attention to detail.
• Strong drive for continuous learning to keep up with the ever‑changing digital landscape.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Benefits

• Competitive salaries – “Make Good Money.”
• In‑house execution for enhanced control over campaign execution, leading to happy clients.
• Supportive, collaborative, and growth‑focused team environment.
• Generous benefits plan that includes a 401(k) with a company match.