Digital Paid Media Specialist

About the role

This position partners and collaborates with other teams to build acquisition campaigns that drive omnichannel growth. The Digital Paid Media Specialist implements and optimizes paid marketing activities across digital channels, aligning campaigns with merchandise and marketing objectives based on seasonality, product sales, and new product launches.

Responsibilities

• Implement and optimize paid marketing campaigns across digital channels (PPC, display, pre-roll, etc.).
• Optimize campaigns to meet the needs of merchandise and marketing teams, including seasonality and new product launches.
• Implement supplier campaigns using vendor reimbursement dollars.
• Use Google Analytics and other tools to evaluate campaigns, providing regular reporting, analysis, and recommendations.
• Conduct ongoing keyword research and selection for pay-per-click campaigns to maximize effectiveness.
• Stay up to date on digital trends, tools, and best practices, sharing insights with the digital team.
• Ensure proper tracking and trafficking of all campaign aspects.
• Partner with the in-house creative team to generate assets for digital campaigns.
• Provide administrative support for invoice processing, budget tracking, and phone coverage.
• Assist with special department projects as directed by the Marketing Manager, Director, or Vice President.

Requirements

• High school diploma or equivalent.
• 1-2 years of experience with online marketing and paid search advertising (Google Ads, Google Analytics, etc.).
• Excellent Microsoft Office skills.
• Strong communication skills (verbal, written, and presentation).
• Professional demeanor and positive attitude.
• Self-motivated, creative, and comfortable in a team-oriented environment.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, or business.
• Experience and knowledge of online/digital marketing.
• Automotive industry knowledge.

Benefits

• Competitive wages and paid time off.
• Stock purchase plan and 401k with employer contributions starting day one.
• Medical, dental, and vision insurance with optional Flexible Spending Account (FSA).
• Team member health and wellbeing programs.
• Tuition and educational assistance programs.
• Opportunities for career growth within the organization.