Digital Paid Media Manager

About the role

We are looking for a Digital Paid Media Manager to lead performance-driven advertising initiatives for a growing brand presence in Virginia Beach, Virginia. This role is responsible for shaping paid media strategy across search, social, and other digital channels while partnering with internal stakeholders and external partners to deliver consistent, measurable results.

Responsibilities

• Build and oversee paid media strategies for multiple brands and service lines, including audience targeting, keyword planning, ad messaging, and landing page alignment.
• Partner with brand, creative, and digital stakeholders to launch integrated campaigns that maintain consistency across channels and support business goals.
• Direct the work of outside agencies and media vendors, monitoring timelines, deliverables, and campaign outcomes to ensure high-quality execution.
• Administer national and local advertising budgets with a focus on efficient spending, lead growth, and customer acquisition performance.
• Measure campaign success through ongoing KPI tracking, performance analysis, and data-driven recommendations for optimization.
• Prepare recurring paid media reports on a weekly, monthly, and quarterly basis to communicate results, trends, and next steps.
• Provide day-to-day digital marketing guidance to franchise partners and internal teams to support campaign effectiveness and platform usage.
• Support team growth by contributing to recruiting, onboarding, training, and oversight of digital marketing personnel.
• Monitor developments in advertising platforms, automation, and AI-enabled tools to identify opportunities for innovation and continuous improvement.
• Participate in broader marketing and strategic initiatives as business priorities evolve.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• At least 3 years of experience managing paid media programs with responsibility for strategy, execution, and performance oversight.
• Demonstrated success leading digital campaigns from initial planning through reporting and post-campaign evaluation.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and recommend actions tied to business objectives.
• Hands-on experience with paid search, paid social, and digital marketing platforms such as Google Ads, Google Analytics, HubSpot, WordPress, and Meta Business Suite.
• Familiarity with multi-location marketing environments or agency-side campaign management is an advantage.
• Ability to manage multiple priorities, coordinate with cross-functional teams, and maintain strong attention to detail in a fast-paced setting.

Benefits

Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.