DIGITAL OPERATIONS ANALYST

About the role

The Digital Operations Analyst is a hybrid position based in the Legacy West Support Center in Plano, Texas.

Responsibilities

• Evaluate and interpret operational and performance data to identify trends, risks, and opportunities, and develop actionable recommendations that influence business decisions
• Design, develop, and maintain dashboards, reports, and KPIs to track business and operational health
• Manage day-to-day digital operations, including issue tracking, resolution coordination, and escalation management
• Partner with cross-functional teams (e.g., Product, Engineering, Marketing, Customer Support) to ensure smooth execution of digital initiatives
• Identify and implement process improvements to increase efficiency, scalability, and consistency
• Perform testing, QA validation, and deployment activities for updates, campaigns, or releases
• Maintain workflows, backlogs, and operational tasks to ensure timely delivery
• Conduct root cause analysis for operational issues and help drive corrective actions
• Ensure data accuracy and integrity across systems, tools, and reporting
• Document processes, procedures, and operational best practices
• Support tools and platforms used in digital operations (e.g., analytics, CMS, ecommerce platforms, ticketing systems)
• Provide data-driven insights and recommendations to stakeholders to inform decisions that improve performance outcomes

Requirements

• 3–5 years of experience in digital analytics, ecommerce operations, or a similar data-driven role
• Proficiency with analytics and BI tools such as GA4, Power BI, Tableau, and Salesforce Commerce Cloud (SFCC)
• Solid understanding of ecommerce KPIs, customer behavior analytics, and digital marketing performance metrics
• Comfortable working with cross-functional teams in a fast-paced, evolving environment
• Excellent verbal and written communication skills with the ability to translate complex findings into clear business recommendations
• Proven ability to manage multiple priorities, deadlines, and stakeholders simultaneously
• Experience leading or mentoring team members is a plus (e.g., Promotions coordinator oversight)
• Energetic and proactive team player with a can-do attitude and willingness to roll up their sleeves
• Naturally curious and driven to find solutions without waiting to be asked
• Naturally adaptable and resilient, with the ability to thrive amid constant change and ambiguity
• Bachelor’s degree in Business, Analytics, or a related field preferred