Digital News Producer

WETM 18 News is looking for a Digital Producer to join our digital news team working from WIVT, our sister station in Binghamton, NY. The role involves creating content for multiple digital platforms, including the market‑leading website and the WETM+ smart‑TV app, writing headlines and stories, using analytics to guide audience engagement, and championing off‑platform participation.

Responsibilities

• Develop and lead winning strategy for station content.
• Expert understanding of Facebook, Twitter, Instagram and TikTok.
• Review copy and correct errors in content, grammar, and punctuation following editorial style guidelines.
• Utilize social media and station website to build and reinforce brand recognition.
• Research and analyze background information related to news stories to provide complete and accurate information.
• Gather information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions.
• Pitch local and trending stories during morning meetings.
• Shoot and edit content for digital platforms.
• Ensure all content meets company standards for journalistic integrity and production quality.
• Write stories for the web and other digital platforms.
• Find new ways to use social media and station website to engage with viewers.
• Create, upload and schedule content for the streaming app and run breaking‑news livestreams from the OBS desk in the Digital News Studio.
• Maintain awareness of external social media conversations and manage posts across all accounts throughout the day.
• Schedule holdable content for off‑hours and conduct regular metric analysis and reporting to update strategy.
• Execute the evolving newsletter strategy.
• Perform other duties as assigned.

Requirements & Skills

• Bachelor’s degree in journalism.
• Experience with news websites; live, working web samples preferred.
• Proficiency in AP Style.
• Experience with Adobe Photoshop, Adobe Express, Canva, or other graphical software (preferred).
• Adobe Analytics and Google Trends experience a plus.
• Familiarity with OBS (preferred).
• Ability to maintain a positive work environment through active team participation and cooperation.
• Responsive to feedback.

Measurements of Success

• Deliver stories quickly, accurately, and often.
• Provide a central role in story idea discovery and generation for the local and regional team.
• Consistently grow audience to your bylined stories.
• Grow the social media base of the station and regularly promote links to stories.

Pay

Compensation: $16.00 – $17.00 per hour, commensurate with experience.