Digital Merchandising Senior Specialist

About the role

This role is part of the Digital Merchandising team within the broader digital organization and is responsible for driving best-in-class execution and optimization of digital merchandising across in-store, mobile/web, and third-party marketplace/delivery platforms. The Digital Merchandising Senior Specialist ensures customers accurate, consistent, and high-performing digital experiences by ensuring end-to-end item and content execution, quality assurance, and performance monitoring—translating insights into actions that improve conversion and customer experience.

Responsibilities

• Digital Merchandising Execution (Web/App/Third-Party)
  • Lead execution of recurring (period-based) digital merchandising updates across web, app, and third-party platforms, ensuring accuracy, completeness, and on-time delivery.
  • Own end-to-end digital item setup and maintenance, including product naming conventions, descriptions, imagery, item attributes, categorization, and customer-facing presentation, ensuring content is optimized for discoverability and conversion.
  • Support and execute digital merchandising tactics that align to enterprise category and promotional strategies, including featured placements, collections, seasonal sets, and supported campaigns.
• Quality Assurance, Accuracy & Customer Experience Standards
  • Own quality assurance processes across product launches, promotions, and content placements, validating that content and offers render correctly across platforms and align to brand and experience standards.
  • Proactively identify and resolve execution issues (incorrect item details, missing assets, pricing/offer errors, platform display issues), coordinating cross-functional partners and escalating to technology teams or third-party platforms as needed.
  • Establish and maintain standard QA routines and launch readiness checklists that reduce defect rates and drive consistent execution across teams and tools.
• Performance Monitoring & Insight Generation
  • Monitor digital storefront performance using dashboards and platform reporting to identify trends and opportunities across categories, placements, campaigns, and third-party collections.
  • Translate performance signals into actionable recommendations such as:
    • optimizing featured assortments and collections
    • improving product detail presentation and content quality
    • adjusting placement strategy to improve conversion or attach
    • resolving recurring operational blockers impacting performance
  • Contribute to weekly and period-based reporting, ensuring stakeholder partners receive clear insights, performance updates, and recommended actions.
• Cross-Functional Partnership & Stakeholder Enablement
  • Partner with Marketing, Merchandising, Retail Media, and Digital teams to coordinate execution needs, timelines, approvals, and dependencies to ensure cohesive digital customer experiences.
  • Provide operational guidance to stakeholders on digital merchandising standards, workflows, and best practices to improve request quality, reduce rework, and increase speed to market.
  • Coordinate with external agencies and platform partners to ensure creative assets, copy, and technical specifications are met and delivered on schedule.
• Marketplace & Catalog Operations (Delivery and Third-Party Platforms)
  • Own day-to-day operational support for third-party marketplace catalogs (e.g., DoorDash), ensuring catalogs are accurate, maintained, and aligned to enterprise merchandising priorities.
  • Support platform assortment updates, collection builds, and issue resolution related to catalog synchronization, item availability, and customer-facing ordering accuracy.
• Process Improvement, Documentation & Operational Governance
  • Maintain, enhance, and operationalize SOPs and documentation for digital merchandising workflows, ensuring clarity and repeatability across core processes.
  • Identify recurring issues and opportunities for operational improvement; develop and implement solutions that increase execution quality, efficiency, and cross-functional alignment.
  • Contribute to ongoing development of governance frameworks that support consistent customer experiences across platforms and reduce promotional conflicts or execution variability.
• Operational Ownership & Business Support
  • Manage ad hoc digital merchandising requests and unplanned changes with appropriate prioritization, speed, and attention to detail.
  • Serve as a point of escalation for complex execution issues, supporting timely resolution and communication across impacted stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in digital merchandising, eCommerce operations, marketing operations, retail, or a related field.
• Demonstrated ability to execute accurately across multiple platforms and systems with strong attention to detail.
• Strong organizational and project management skills; ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong written and verbal communication skills, including the ability to communicate status, risks, and outcomes to cross-functional partners.
• Proven problem-solving ability and ownership mindset, with a track record of driving issues through resolution.

Preferred Qualifications

• Experience working in a multi-platform retail environment (web/app plus third-party marketplace/delivery platforms).
• Familiarity with DoorDash, Uber Eats, Instacart, or other marketplace tools and dashboards, including catalog maintenance and collection management.
• Experience with CMS, PIM, catalog management, product setup systems, or digital publishing tools.
• Intermediate to advanced proficiency in Microsoft Excel and PowerPoint; familiarity with digital performance reporting and KPI interpretation.
• Experience partnering with creative teams or agencies on asset and copy workflows.