Digital Merchandising PIM Specialist

About the role

Serve as the primary administrator and business owner of the PIMLY platform, managing product content across digital channels while optimizing Product Detail Pages (PDPs) and supporting ecommerce operations through Salesforce Commerce Cloud (SFCC).

Responsibilities

• Manage the product content lifecycle from creation through ongoing maintenance and optimization
• Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders
• Ensure product information is accurate, complete, consistent, and aligned across all digital channels
• Create, maintain, and continuously improve Product Detail Page (PDP) content
• Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value
• Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation
• Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals
• Manage product imagery within PIMLY and support digital asset systems
• Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources
• Ensure assets meet company branding, quality, accessibility, and e-commerce standards
• Establish and maintain product content standards and governance processes
• Conduct ongoing audits to identify missing, outdated, or inconsistent product information
• Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements
• Develop KPIs and scorecards related to product content, completeness, and quality
• Recommend process improvements to streamline product content workflows
• Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers
• Manage website content updates and ongoing website improvements
• Support website personalization and customer experience initiatives
• Monitor website usability and recommend enhancements
• Analyze website behavior using GA4 and other digital analytics tools
• Conduct periodic audits for SEO, accessibility, content quality, and user experience
• Support administration and optimization of Salesforce Commerce Cloud (SFCC)
• Monitor ecommerce performance metrics and customer purchasing behavior
• Partner with Sales and Product teams to improve online merchandising
• Assist with testing and deployment of new ecommerce functionality
• Identify opportunities to improve product discoverability and conversion rates

Qualifications

• Experience as a primary administrator or business owner of a PIM platform (PIMLY preferred)
• Proven experience managing product content lifecycles and coordinating cross-functional data collection
• Demonstrated ability to create and optimize Product Detail Page content that drives ecommerce conversion
• Experience with digital asset management, including product photography, video, and technical documentation
• Knowledge of SEO best practices and experience with Google Merchant Center requirements
• Experience developing KPIs and conducting content audits for quality and completeness
• Hands-on experience with CRO tools such as Microsoft Clarity and analytics platforms including GA4
• Experience with website content management and usability optimization
• Familiarity with Salesforce Commerce Cloud (SFCC) administration and ecommerce operations
• Strong analytical skills with experience monitoring performance metrics and customer purchasing behavior