Digital Media Specialist

About the role

The Digital Media Specialist brings the Immanuel Christian School story to life through photography, videography, social media, and digital storytelling. This position captures and shares authentic, engaging content that reflects the mission, people, programs, and experiences that define the ICS community. As a member of the Communications Team, the Digital Media Specialist takes an active role in the day-to-day management and growth of ICS social media while creating, managing, organizing, and publishing high-quality visual content across school platforms. Working collaboratively with the Communications Manager and Director of Strategic Communications and Community Relations, this individual helps develop social media strategy and takes ownership of implementing approved campaigns, maintaining a consistent weekly content presence, and identifying new opportunities to tell the ICS story. The Digital Media Specialist is a full-time position and reports to the Director of Strategic Communications and Community Relations and the Communications Manager. The position requires flexibility to provide coverage of select events outside regular school hours, including evenings and weekends.

Responsibilities

Social Media & Digital Storytelling

• Take day-to-day ownership of ICS social media channels, working within the broader communications and marketing strategy established by the Communications Team.
• Develop and maintain a consistent weekly posting schedule, ensuring ICS social media remains current, active, engaging, and reflective of the full school community.
• Collaborate with the Communications Manager and Director to propose strategic social media campaigns and take primary responsibility for implementing approved campaigns from concept through completion.
• Develop content plans and calendars for campaigns, including identifying needed photography, video, interviews, graphics, captions, timing, and platform-specific content.
• Create, schedule, and publish platform-appropriate content, including photography, Reels and short-form video, Stories, graphics, promotional content, and event coverage.
• Proactively identify stories, trends, events, student experiences, and opportunities throughout the school that should be highlighted through social media.
• Provide timely social media coverage of academics, spiritual life, athletics, fine arts, student achievements, service, special events, and other significant moments.
• Balance planned strategic content with timely, authentic content that captures the everyday life and culture of ICS.
• Develop creative content that strengthens engagement with current families while increasing awareness of ICS among prospective families, alumni, donors, and the broader community.
• Ens