Digital Media Program Manager

About the Role

Responsible for digital and visual communications activities to support the advancement of a major university division, program, or center through the planning, design, and execution of integrated digital media. Leads communication efforts across current and emerging digital media platforms within a specific college or division, serving as the primary graphic design lead for major university communications.

Responsibilities

• Leads visual communication and graphic design efforts across digital media platforms.
• Conceptualizes and designs high-impact digital publication layouts, including online magazines, interactive annual reports, e-brochures, and university outreach collateral.
• Writes, edits, and proofreads engaging copy and narrative content for digital publications, web pages, and divisional marketing materials.
• Manages the end-to-end creative lifecycle for major digital publications, overseeing typography, layout composition, visual assets, and digital formatting.
• Develops comprehensive social media strategy, curating both daily content and long-term campaigns.
• Coordinates external and internal e-communications, including emails, electronic newsletters, and digital signage.
• Initiates production of video and other media content to support program goals and priorities.
• Guides user experience, interface design, and visual graphics for program websites; executes updates and manages media content across web pages.
• Collaborates with campus media producers, digital designers, and external vendors; oversees visual assets, media equipment, and project data storage.
• Leverages monitoring and reporting tools to define key engagement metrics, grow audience, track project success, and compile detailed reports showing trends across media platforms.
• Manages project lifecycle for all approved digital media initiatives and participates in strategic planning.
• Performs other job-related duties as required.

Requirements

• Thorough understanding of both theoretical and practical aspects of an analytical, technical, or professional discipline; or basic knowledge of more than one professional discipline.
• Knowledge obtained through a formal, directly job-related 4-year degree from a college or university or equivalent in-depth specialized training program.
• Minimum of three (3) years of directly job-related experience.
• Experience may be considered in lieu of education, and education may be considered in lieu of experience.

All positions are security sensitive and will require a criminal history check.