Digital Media Manager (SEM Focus)

Key Responsibilities

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms.
• Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations.
• Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization.
• Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics.
• Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS.
• Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations.
• Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution.
• Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences.
• Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes.
• Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution.
• Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations.

Qualifications

• 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
• Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred.
• Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics.
• Demonstrated ability to review, refine, and QA digital creative assets and copy.
• Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations.
• Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies.
• Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus.
• Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders.
• Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors.
• Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with a company match that vests fully on day one
• Paid parental leave after just three (3) months of employment
• Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
• Flexible spending and health savings accounts
• Life and AD&D insurance
• Short- and long-term disability coverage
• Legal assistance
• Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
• Commuter benefits
• Well-being initiatives
• Peer-to-peer recognition programs