Digital Media Buyer

AEG has played a pivotal role in transforming sports and live entertainment for over 20 years, hosting more than 160 million guests annually and promoting over 10,000 shows and 22,000 events worldwide. We are committed to innovation, artistry, and community, leveraging our 300+ venues, leading sports franchises, marquee music brands, and global sponsorship activations to create memorable moments. Our business values diversity, inclusion, sustainability, and community support.

About the role

The Digital Media Buyer will plan, execute, and monitor media strategies to drive successful outreach through established partnerships and business agreements. This role aims to increase tour awareness, strengthen advertising campaigns, enhance marketing strategies, and boost event sales. Reporting to the Director of Media, you will collaborate with the media team, community manager, design manager, and project manager to oversee campaigns from start to finish. The position requires strong analytical skills, task prioritization, trend identification, and spending optimization.

Responsibilities

• Demonstrate extensive knowledge of digital advertising, including Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic platforms
• Develop and execute campaign management and media strategies
• Collaborate with the Director of Media and fellow media buyers to plan and manage spend
• Manage marketing budgets; book, allocate, and account for advertising/media funds appropriately
• Prepare advertising settlements for each show and maintain vendor/media relationships
• Provide copy points for traditional media distribution for each project
• Maintain an organized ledger of all purchases by project and market (“working” media plan)
• Compile detailed AdPacks, including proposals and supporting documentation of media purchases, for submission to artist management on show days
• Track and report on key performance metrics, making strategic recommendations to maximize ROI
• Partner with the digital media team to develop creative solutions and custom content to increase user engagement
• Identify and implement additional marketing opportunities to drive ticket sales as needed
• Monitor marketing and social media trends to generate new ideas and promotional concepts
• Develop and pitch promotions to media outlets; schedule radio time, set up giveaways, and negotiate contracts with outlets
• Provide actionable insights on campaign performance by defining, measuring, and evaluating key media KPIs
• May supervise interns and assistants as assigned
• Complete all assigned tasks and services in a timely manner as requested

Requirements

• Bachelor’s degree in Digital Advertising, Marketing, Sales, or related field (required)
• 2+ years of digital media buying experience (required)
• Bilingual in Spanish (verbal and written) (required)
• Strong knowledge of digital advertising platforms and methods, including Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic advertising
• Strong time management and organizational skills; ability to manage multiple projects under tight deadlines
• Ability to work independently with minimal supervision and within a collaborative team environment
• Proven ability to build and maintain strong relationships and partnerships
• Comfortable working in high-pressure environments with strict deadlines
• Excellent communication skills with confidence and assertiveness in negotiations
• Flexibility to work extended hours and weekends as needed to meet client needs and deliverables
• Up to 10% travel required

Pay

$60,000–$70,000 annually. This position is eligible for a bonus under the current bonus plan requirements.

Benefits

• Medical, dental, and vision insurance
• Paid holidays, vacation, and sick time
• Company-paid basic life insurance and voluntary life insurance
• Parental leave
• 401k Plan with a current employer match of 3%
• Flexible spending and health savings account options
• Wellness offerings